Lamborghini Reaches Sales Milestone: Which 10 Countries Drove Up Sales in 2023?

by TTAC Staff

Published: January 23rd, 2024

Photo credit: gd_project / Shutterstock.com

In a significant landmark coinciding with its 60th anniversary, Automobili Lamborghini reached an extraordinary milestone in its history. The luxury car manufacturer impressively delivered over 10,000 vehicles in a single year, culminating in a total of 10,112 cars. This achievement represents a 10 percent increase over the previous year, showcasing a steady growth in demand and popularity.

Leadership's Vision and Team Effort

Stephan Winkelmann, the Chairman and CEO of Lamborghini, expressed significant pride in the company's achievement of surpassing the 10,000-car delivery milestone. He praised the accomplishment as a result of collective team effort and a testament to the company's dedication. Looking ahead, Winkelmann emphasized Lamborghini's readiness to face new challenges in 2024, demonstrating the brand's commitment to continual innovation and excellence.

Worldwide Sales Distribution

Lamborghini's 2023 sales distribution showcased a global appeal with a well-balanced spread across major regions. The EMEA (Europe, the Middle East, and Africa) region led the charge with a 14 percent growth, delivering 3,987 cars. This was closely followed by the Americas with a 9 percent increase, totaling 3,465 cars, and the APAC (Asia-Pacific) region with a 4 percent increase, resulting in 2,660 cars.

Top Performing Markets

The top markets for Lamborghini sales in 2023 were:

United States: 3,000 cars
Germany: 961 cars
Chinese Mainland, Hong Kong, and Macau: 845 cars
United Kingdom: 801 cars
Japan: 660 cars
Middle East: 496 cars
South Korea: 434 cars
Italy: 409 cars
Canada: 357 cars
Australia: 263 cars

Popular Models and Innovations

The Urus Super SUV continued to dominate with 6,087 units, while the Huracán set a new record with 3,962 deliveries. The company also delivered 63 cars equipped with the iconic V12 engine, including the last Aventadors and several limited-edition models. The year 2023 was marked by notable innovations, including the launch of the Lamborghini Revuelto, the brand's first V12 HPEV hybrid super sports car, with orders extending into late 2026. Additionally, Lamborghini introduced the Lanzador concept car, previewing an all-electric model, and debuted the Lamborghini SC63 racing car.

Marketing Success and Future Prospects

Federico Foschini, Chief Marketing & Sales Officer, regarded the year's success as indicative of Lamborghini's strong global perception and the effectiveness of its strategic approach. He also acknowledged the significant contribution of Lamborghini's network of 184 dealerships across 54 markets. Looking to 2024, the brand aims to sustain its growth trajectory, supported by new models like the Lamborghini Revuelto.

These achievements in 2023 not only showcase Lamborghini's robust strategy but also lay the groundwork for its future ambitions and continued success.

This article was co-written using AI and was then heavily edited and optimized by our editorial team.

TTAC Staff

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Arthur Dailey Pluses: There were reportedly only 220 of these ever imported into the USA.Minuses: Much of the car was manufactured in South Africa.Then the parts were shipped to England for assembly. As Clarkson, May and Hammond have said, I believe about these cars, 'nothing says quality like being put together by some blokes in a shed in the Midlands'.
Lou_BC This is ironically funny. When I was in Vancouver I was sitting outside watching vehicles go by on a busy street. I noticed that like this study, most were white, black, or a shade of grey. I decided to roughly count 100 vehicles excluding work vehicles. 80 were greyscale (white - silver - greys - black). 20 were a "colour". When I look back on my vehicles, I've owned 2 blue, 2 red, 1 tu-tone teal/silver, 1 tu-tone silver/dark grey, 1 tu-tone light beige/black, and orange with gold stripping.
Tassos MOST OF MY CARS CAME WITH DIFFERENT PAINTED PANELS FROM DIFFERENT CARS. MY EUROPEAN E-class was mostly PALE MUSTARD YELLOW BECAUSE IT USED TO BE A GERMAN TAXI (it was the cheapest one I could find and still way beyond my budget). I eventually had it painted so I COULd FIT IN WITH OTHER eastern euro VIPS.
Astigmatism I agree about boring exterior colors, but what really gets me is that 80%+ of in-stock dealer cars appear to have black (or dark-gray) interiors; for some reason, light gray, tan, and even brown seem to be virtually special-order options. When I got my car last year, one of the reasons I passed on the Volvo plug-in hybrid - a car I actually liked - was because they told me it would be six months before they could get one in without a black interior. WTF?I ordered my car from the factory, so was able to order Portimao Blue with Oyster Dakota leather. I was upset that I couldn't order some of the prettier colors that BMW offers on its other models (the green they have on the M3 is beautiful), and BMW Individual isn't even available for the non-M3 3-series. Oh well, I did the best I could.
Tassos ELON SHOT MY DOG ONCE BUT I still ADmire him because he STANDS FOR FREEDOm.