EV Resurgence: Is 2024 the Turning Point for Electric Cars?

by TTAC Staff

Published: January 23rd, 2024

Photo credit: Suwin66 / Shutterstock.com

The electric vehicle (EV) market is experiencing a significant growth in 2024, with expectations for sales of passenger EVs to climb by 21 percent in 2024, reaching 16.7 million units. This growth includes both battery-electric vehicles and plug-in hybrids, with the former expected to account for 70 percent of these sales. This trend reflects a steady rise in the EV sector, despite various external factors and policy changes affecting the market.

Diverse Market DynamicsChina's Dominance

In China, EV sales are anticipated to hit nearly 10 million units, constituting almost 60 percent of the global market. However, the growth rate in China is decelerating, primarily due to market saturation in affluent regions and challenging economic conditions.

Stability in Europe

Europe is likely to witness a stable increase in EV sales, with projections of 3.4 million vehicles, marking an 8 percent rise from the previous year. This stability results from reduced subsidies and the influence of favorable company-car taxation schemes.

Uncertainty in the United States

The U.S. EV market is facing unpredictability with an expected 1.9 million EV sales. Factors such as political polarization and shifts in tax credits could influence this figure.

Growth in Emerging Economies

Countries like India, Thailand, and Indonesia are experiencing notable growth in EV sales, indicating that EVs are not limited to wealthier nations.

Surge in Commercial Electric Vehicles

The commercial EV sector is seeing significant growth, with sales expected to double to 1 million in 2024, up from 500,000 in 2023. This segment plays a vital role, considering the substantial contribution of commercial vehicles to fuel consumption and emissions.

Technological and Infrastructure Progress

Key drivers for EV market growth include advancements in battery technology, declining costs, and the expansion of public charging infrastructure, now boasting 4 million points globally. These developments are crucial for the continued expansion of the EV market, especially with the introduction of more affordable models in Western markets.

Reflection on Past Forecasts

Looking back at previous predictions, there has been a notable accuracy in aspects such as sales figures, market leaders, and infrastructure growth. One significant confirmation is BYD surpassing Tesla as the top producer of battery-electric vehicles.

Market Leadership and Prospects

The competition for EV market leadership is primarily between Tesla and BYD, with both expected to maintain their significant leads over competitors like Volkswagen.

This article was co-written using AI and was then heavily edited and optimized by our editorial team.

TTAC Staff

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Zipper69 "At least Lincoln finally learned to do a better job of not appearing to have raided the Ford parts bin"But they differentiate by being bland and unadventurous and lacking a clear brand image.
Zipper69 "The worry is that vehicles could collect and share Americans' data with the Chinese government"Presumably, via your cellphone connection? Does the average Joe in the gig economy really have "data" that will change the balance of power?
Zipper69 Honda seem to have a comprehensive range of sedans that sell well.
Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.