New Horizons in Electric Mobility: Anticipating the Latest Pickup Release

by TTAC Staff

Published: January 11th, 2024

Photo credit: VinFast

Vietnam's leading electric vehicle manufacturer, VinFast Auto, showcased its latest creation, the VF Wild, at CES 2024. This concept car represents VinFast's first foray into the electric pickup truck market, highlighting the company's dedication to expanding its range of products. The VF Wild stands as a testament to VinFast's commitment to fostering sustainable transportation solutions that are accessible to a wide audience.

Design Specifications of the VF Wild

The VF Wild positions itself in the mid-size pickup truck category with dimensions of 209 inches in length and 79 inches in width. What sets this vehicle apart is its innovative bed size, adjustable between 5 and 8 feet, which is a segment-leading feature. This adaptability is achieved through a power-folding mid-gate, melding utility with style. Additionally, the VF Wild is designed with a panoramic glass roof and digital side mirrors to enhance its aerodynamic properties.

Collaborative Design Process

The design of the VF Wild is the product of a collaboration between VinFast and GoMotiv, an Australian design firm. After more than 8,000 hours of development and the involvement of numerous designers, the VF Wild emerged with a unique "Fluid Dynamism" aesthetic. This design concept draws inspiration from the dynamic motion of a superhero's cape, giving the VF Wild a distinctive and innovative appearance.

The Meaning Behind "Wild"

The name "Wild" for this concept vehicle is symbolic, reflecting VinFast's ethos of pushing boundaries and striving for innovation. It underlines the brand's continuous endeavor to contribute to an eco-friendly future.

VinFast's Mission and Vision

As stated by Ms. Tran Mai Hoa, Deputy CEO of Sales and Marketing at VinFast Global, the VF Wild is more than a new product. It embodies VinFast's ambition to enter the thriving market of electric pickup trucks. The VF Wild aligns with the company's vision of making electric vehicles more accessible and adaptable to various terrains, encouraging consumers to engage with the natural world.

VinFast's Global Impact

VinFast, a subsidiary of Vingroup, was established in 2017 and is known for its highly automated manufacturing complex in Hai Phong, Vietnam. The company is deeply invested in the pursuit of a sustainable future, driving innovation in product development, smart services, customer experiences, and competitive pricing. VinFast's goal is to motivate customers worldwide to join in the journey towards intelligent mobility and a sustainable planet.

This article was co-written using AI and was then heavily edited and optimized by our editorial team.

TTAC Staff

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Theflyersfan Nissan could have the best auto lineup of any carmaker (they don't), but until they improve one major issue, the best cars out there won't matter. That is the dealership experience. Year after year in multiple customer service surveys from groups like JD Power and CR, Nissan frequency scrapes the bottom. Personally, I really like the never seen new Z, but after having several truly awful Nissan dealer experiences, my shadow will never darken a Nissan showroom. I'm painting with broad strokes here, but maybe it is so ingrained in their culture to try to take advantage of people who might not be savvy enough in the buying experience that they by default treat everyone like idiots and saps. All of this has to be frustrating to Nissan HQ as they are improving their lineup but their dealers drag them down.
SPPPP I am actually a pretty big Alfa fan ... and that is why I hate this car.
SCE to AUX They're spending billions on this venture, so I hope so.Investing during a lull in the EV market seems like a smart move - "buy low, sell high" and all that.Key for Honda will be achieving high efficiency in its EVs, something not everybody can do.
ChristianWimmer It might be overpriced for most, but probably not for the affluent city-dwellers who these are targeted at - we have tons of them in Munich where I live so I “get it”. I just think these look so terribly cheap and weird from a design POV.
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