Yokohama's New Tire Tailored for Electric Vehicles Hits U.S. Market

by TTAC Staff

Published: January 9th, 2024

Photo credit: Yokohama Tire Corporation

Yokohama Tire has released the ADVAN Sport EV A/S in the United States. This product is an ultra high-performance all-season tire, designed specifically for electric vehicles (EVs). The tire is available in 10 sizes, ranging from 18 to 20 inches, catering to a diverse range of EV models.

Compatibility and Design for Electric Vehicles

According to Drew Dayton, Yokohama Tire’s senior product planning manager, the Sport EV is the inaugural tire to include the E+ badge. This indicates its suitability for electric vehicles, designed to meet their specific requirements. The tire was first introduced to the public at the Electrify Expo show in Austin, Texas.

Features of the ADVAN Sport EV A/S

The Sport EV offers several features designed for EVs:

Tread Life: The tire has a refined contact area to evenly distribute pressure, which is beneficial in high-torque EV applications, promoting even wear.
Ride Quality: Enhanced sidewall stiffness in the tire's construction is intended to provide responsive handling and a smoother ride.
All-Season Grip: A new all-season compound with increased silica and a proprietary mixing process aims to improve mileage and snow performance while maintaining dry handling.
Handling Characteristics: The performance shoulder of the tire features large outside shoulder blocks to improve cornering.

Customer Assurance Programs

Yokohama offers a 30-day money-back guarantee and a 55,000-mile limited treadwear warranty for the Sport EV, indicating the company's confidence in its product's performance and durability.

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American arm of The Yokohama Rubber Co., Ltd., based in Tokyo, Japan. Established in 1917, the company is known for its production and sales of premium tires and has a wide-ranging sales network across the U.S. Yokohama Tire Corporation is recognized for its focus on technology, innovation, sustainable manufacturing, and environmentally conscious products. Their product line encompasses tires for high-performance vehicles, light trucks, passenger cars, and commercial trucks and buses.

This article was co-written using AI and was then heavily edited and optimized by our editorial team.

TTAC Staff

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Lou_BC Nah. Tis but a scratch. It's not as if they canceled a pickup model or SUV. Does anyone really care about one less Chevy car?
ToolGuy If by "sedan" we mean a long (enough) wheelbase, roomy first and second row, the right H point, prodigious torqueages, the correct balance of ride/handling for long-distance touring, large useable trunk, lush enveloping sound system, excellent seat comfort, thoughtful interior storage etc. etc. then yes we need 'more' sedans, not a lot more, just a few really nice ones.If by "sedan" we mean the twisted interpretation by the youts from ArtCenter who apparently want to sit on the pavement in a cramped F16 cockpit and punish any rear seat occupants, then no, we don't need that, very few people want that (outside of the 3 people who 'designed' it) which is why they didn't sell and got canceled.Refer to 2019 Avalon for a case study in how to kill a sedan by listening to the 'stylists' and prioritizing the wrong things.
Lou_BC Just build 4 sizes of pickups. Anyone who doesn't want one can buy a pickup based SUV ;)
Jor65756038 If GM doesn't sell a sedan, I'll buy elswhere. Not everybody likes SUV's or crossovers or is willing to buy one no matter what.
ToolGuy One thing is for sure: Automakers have never gone wrong following the half-baked product planning advice of automotive journalists. LOL.I wonder: Does the executive team at GM get their financial information from the Manager of Product and Consumer Insights at AutoPacific? Or do they have another source? Hmm...