Struggling Fisker Could Get a $400 Million Lifeline from Nissan

Chris Teague
by Chris Teague

Things looked promising for Fisker at first, and the automaker actually delivered on its promise to design and manufacture a new EV. Even so, the automotive market is brutal and unforgiving, and Fisker’s fortunes have turned as it has had an uphill battle getting its new Ocean SUV out the door. The company recently announced a layoff of 15 percent of its workforce and said it would pause investments until it could find a new partner.


It now appears that help could come from Nissan, who, according to Reuters, might be close to investing $400 million into the struggling EV maker.


Sources told the publication that Nissan’s investment would give it access to Fisker’s EV technologies, including its platform engineering and technology. In turn, Nissan would build Fisker’s already-announced Alaska electric pickup truck. The automaker would also build a Nissan-branded pickup on the same platform.


Fisker has always been chasing manufacturing partners, eventually landing on Magna to build the Ocean. While its technology would certainly help Nissan – which has been slow on the draw with EVs and has had its ups and downs, with the Ariya EV seeing a significant delay.


This deal could be the lifeline Fisker needs to pull through the storm, but it doesn’t bode well for other upstart electric automakers. The complexities and extreme costs involved with spinning up a new auto brand and models are hurdles to cross, but companies then have to contend with wavering demand in the United States, which may take other new automakers down a few pegs if things don’t pick up this year.


[Image: Fisker]


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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • Analoggrotto Analoggrotto on Mar 05, 2024

    NIssan used to be a great brand with a similar reputation to Honda or Toyota - better at times with specific products. Now and with much thanks to outlets such as TTAC they are beneath Hyundai, Kia or Genesis.

    • ToolGuy ToolGuy on Mar 05, 2024

      You can't stand outside the barn in your lululemon and try to make serious comments. If you have a contribution to make, you need to join us and get comfortable.



  • VoGhost VoGhost on Mar 05, 2024

    But who will save Nissan?

    • See 1 previous
    • ToolGuy ToolGuy on Mar 05, 2024

      My reasoning: You know everything and you never listen to anyone, therefore your parents must have been incredibly knowledgeable, the kind of people in demand at any automaker.

  • FreedMike Not my favorite car design, but that blue color is outstanding.
  • Lorenzo Car racing is dying, and with it my interest. Midget/micro racing was my last interest in car racing, and now sanctioning body bureaucrats are killing it off too. The more organized it is, the less interesting it becomes.
  • Lorenzo Soon, the rental car lots will be filled with Kia's as far as the eye can see!
  • Lorenzo You can't sell an old man's car to a young man, but you CAN sell a young man's car to an old man (pardon the sexism, it's not my quote).Solution: Young man styling, but old man amenities, hidden if necessary, like easier entry/exit (young men gradually turn into old men, and will appreciate them).
  • Wjtinfwb Hmmm. Given that most Ford designs are doing relatively well in the marketplace, if this was forced I'd bet it was over the S650 Mustang. It's not a bad looking car but some angles seem very derivative of other makes, never a good trait for a car as distinctive as Mustang. And if he had anything to do with the abysmal dashboard, that's reason enough. Mustang doesn't need the "Tokyo by Night" dash arrangement of a more boring car. Analog gauges, a screen big enough for GPS, not Netflix and some decent quality plastics is plenty. The current set-up would be enough to dissuade me from considering a new Mustang.
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