Acura Debuts Performance Electric Vision Design Concept

Matt Posky
by Matt Posky

While Acura recently unveiled its first production EV, the 2024 ZDX crossover, during Monterey Car Week, the model didn’t quite reach the ridiculous levels of extravagance the event is known for. Fortunately, the company had something in its back pocket with the “Performance Electric Vision Design” concept it teased in tandem with the all-electric ZDX. 


It’s not a production vehicle and may not even qualify as a prototype for some model Acura has yet to deliver. But that’s not going to stop people from wondering if it’s going to be the next NSX as manufacturers continue to hype all-electric performance. Let’s face it, were Acura to build something that looked as aggressive as the Performance Electric Vision Design, it would be insane for the brand not to leverage the iconic NSX name. 


For now, all the manufacturer is willing to do is call it a design concept for its “electrified future.” But it looks like a Le Mans Prototype (LMP) racer and may foreshadow Acura’s participation in all-electric motorsport. Though that’s a relatively big leap to take from what’s effectively just some shadow-obscured bodywork. 

The Electric Vision was created by the Acura Design Studio in Los Angeles (like the ZDX) and debuted at Monterey Car Week as an “electrifying design study with thrilling performance proportions; powerfully sculpted, contrast surfacing; and striking neon green lighting signature further explores the future evolution of Precision Crafted Performance design language as the performance brand transitions to a zero-emissions future.”


"Our Acura design team in Los Angeles is dreaming up the future of Acura Precision Crafted Performance in the EV era," said Dave Marek, Acura executive creative director. "This latest expression of an all-electric high-performance model is inspiring everyone in our studio to push the boundaries and we wanted to share the fun with our Acura fans."


Unfortunately, it’s a little hard to get super excited about the concept when it’s presumably just a shell the company hasn’t even bothered to provide with the proper lighting. We can see the overall shape of the Performance Electric Vision Design but the details are absent, save for its aggressive (and color-changing) exterior illumination. 


It may look like an LMP racer. But it feels like Acura’s attempt to remind the world that it hasn’t forgotten about EVs after the electrified ZDX debuted riding on a General Motors platform. Though parent-company Honda has been working on battery electric models and has set a goal to have all its models around the world be either electric or hydrogen fuel cell by 2040. 

Though the execution has been akin to what we’ve seen from Toyota. Both automakers have released some mainstream electric crossovers with staggeringly awful names. Toyota now offers the bZ4X, while Honda has released the e:Ny1. But the two companies are clearly prioritizing small, gasoline-electric hybridization as their best defense against government regulators and neither seems interested in ruling how hydrogen power due to how strongly its been incentivized by the Japanese government 


Exactly how Honda’s decisions will influence Acura is anyone’s guess. These are uncertain times and it's difficult to predict how things might play out. But we’re dubious about the brand’s next EV being something based directly on the Performance Electric Vision Design. Until the company says otherwise, it’s just automotive eye candy.


[Images: Acura]

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Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Redapple2 Redapple2 on Aug 21, 2023

    3 days since posted. Before this, 3 comments >>> Nobody cares?

    • Ras815 Ras815 on Aug 21, 2023

      Sadly, no one cares about anything Acura has done for at least 10 years. It's as dead a brand as Infiniti at this point. Honda blew it.


  • ToolGuy ToolGuy on Aug 29, 2023

    No one does the homework, do they?

    Here is the answer key.

    You see, I wasn't lying about ZZ Top.

  • Plaincraig 1975 Mercury Cougar with the 460 four barrel. My dad bought it new and removed all the pollution control stuff and did a lot of upgrades to the engine (450hp). I got to use it from 1986 to 1991 when I got my Eclipse GSX. The payments and insurance for a 3000GT were going to be too much. No tickets no accidents so far in my many years and miles.My sister learned on a 76 LTD with the 350 two barrel then a Ford Escort but she has tickets (speeding but she has contacts so they get dismissed or fine and no points) and accidents (none her fault)
  • Namesakeone If I were the parent of a teenage daughter, I would want her in an H1 Hummer. It would be big enough to protect her in a crash, too big for her to afford the fuel (and thus keep her home), big enough to intimidate her in a parallel-parking situation (and thus keep her home), and the transmission tunnel would prevent backseat sex.If I were the parent of a teenage son, I would want him to have, for his first wheeled transportation...a ride-on lawnmower. For obvious reasons.
  • ToolGuy If I were a teen under the tutelage of one of the B&B, I think it would make perfect sense to jump straight into one of those "forever cars"... see then I could drive it forever and not have to worry about ever replacing it. This plan seems flawless, doesn't it?
  • Rover Sig A short cab pickup truck, F150 or C/K-1500 or Ram, preferably a 6 cyl. These have no room for more than one or two passengers (USAA stats show biggest factor in teenage accidents is a vehicle full of kids) and no back seat (common sense tells you what back seats are used for). In a full-size pickup truck, the inevitable teenage accident is more survivable. Second choice would be an old full-size car, but these have all but disappeared from the used car lots. The "cute small car" is a death trap.
  • W Conrad Sure every technology has some environmental impact, but those stuck in fossil fuel land are just not seeing the future of EV's makes sense. Rather than making EV's even better, these automakers are sticking with what they know. It will mean their end.
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