Flash Mob: Ford Introduces F-150 Lightning Flash

Matthew Guy
by Matthew Guy

Yes, I had to check the calendar to learn if this is April Fool’s Day. It is not. Ford announced this morning a new trim for their all-electric pickup truck. It has an extended range (320-mile) battery, popular equipment, and a price tag right at $70,000. 


Why the Flash? Why not, we guess is a better question. Though if Ford is going down this road, they better be prepared to also add the Lightning Strikes and Lightning Rod trims to its roster. Essentially an XLT with a few more tech tricks, the Flash packs that 131 kWh extended-range battery, available Ford BlueCruise, and throws in the 15.5-inch touchscreen as standard equipment. The goal, apparently, is to place this gear at a slightly more approachable price point, though we’ll note that 70 grand is still a lotta cheddar.

Improvements across the range include the notable addition of a heat pump for the 2024 model year, which is a piece of kit that should improve driving range in cold conditions. The unit will help improve heat transfer into the cabin but also reduce power consumption, a pair of goals seemingly at odds with one another but achievable with this tool. At risk of oversimplification, a heat pump takes ambient air, compresses it, and then uses the condenser’s heat to warm up the air it just grabbed from outside. This is miles more efficient, especially in terms of usage in an EV, than a simple resistive heater. Anyone with a heat pump installed in their residence (raises hand) will know what we’re on about, though it is worth saying that the things tend to stop working when temps get really frigid.

Ford also took the opportunity to reiterate that, starting in Spring 2024, F-150 Lightning drivers will have access to more than 12,000 Tesla Superchargers. We all know this is a big deal and that the photo above, provided by Ford, would have been unobtanium not too long ago.

The range of 2024 F-150 Lightning trucks will throw open its order books early next year. As of this writing, Ford claims the standard-range Pro will cost $49,995, the standard-range XLT should be $57,495, followed by the extended-range Flash described above at $69,995. A Lariat ER is $77,495 while a Platinum ER is $89,995. Topping the list is a Platinum Black ER at $97,995.


[Images: Ford]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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  • Undead Zed Undead Zed on Oct 04, 2023

    I'm not particularly interested in the truck, but do look forward to the puns that the marketing department may try to work into the adverts.

    "Visit your local dealership for a Flash drive today."

    • Lou_BC Lou_BC on Oct 05, 2023

      "Farley charged for Flashing"

      News at 11



  • Art_Vandelay Art_Vandelay on Oct 05, 2023

    You know, if I could actually find a base pro trim one the ability to supercharge would make it somewhat compelling. Of course you can't find those and the prices of the ones you can find make it not so compelling.

    • Art_Vandelay Art_Vandelay on Oct 05, 2023

      Yawn. Having the ability to pay and the desire are not the same. Now run along and get your salvage title Avalon running. Hopefully the fog lights are OK so you don't have to pull the motor.


  • Fred Do what GM wants, cut costs. Pull out of racing hyper cars, defund the F1 program. Finally make more SUVs.
  • Cprescott I would do the following for Cadihack:[list=1][*] Make the V-Series as the base model and then add hybrid to the upgrade;[/*][*]Can the hideous Arts and Scientology (!) design disaster and bring out smoother yet crisp and sleek styling - no more boxes or tacky lighting. Let the body sculpturing win the day. I'd say take Audi and cross it with Genesis to give the vehicles stance and easily identifiable brand cues.[/*][*]Come up with interiors that are unique with quality materials and not something that looks like you ripped off Hyundai and Kia. The car must have four bucket seats that are all adjustable. [/*][*]Build to order. Get rid of this buying a Cadihack off the lot and sell at retail for a car built specifically for the client. Nothing makes a premium statement than a car built specifically for the customer - dealer will like because car will be sold at sticker.[/*][*]Expand exterior and interior colors and combinations.[/*][*]Share nothing with any other GM product. Each car / vehicle has to be a standout model even if the basis is common platform - if Hyundai/Kia/Genesis can pull this off, GM must be able to do.[/*][*]Do not mistake sticker price for luxury. The car's design and material integration will do that for you. If it does not feel, look, and smell premium, it is a Chevrolet.[/*][*]Special customer service - at the time of delivery, client gets to meet the service team that will deliver five years of complimentary service PLUS free tires for the first 50k. Special appointments and pick up car from customer and then bring it back. [/*][*]Loaner car delivered if vehicle is in the shop more than routine maintenance and picked up free of charge for first five years.[/*][*]Thoughtful design trumps technology. Vehicle should be intuitive to use and built to coddle the customer beyond his/her expectations. Vehicle must have "Wow!" - not just good enough.[/*][/list=1]
  • KOKing Kinda hate to say this but they need to be an American Land Rover sans the offroad image (and capability). Leave the Escalade alone and do a shrunken Escalade-esque lineup (the first time I saw a Hyundai Palisade I thought that was the XT6 that Cadillac shoulda made) and dump the alphabet soup models and trims.
  • Theflyersfan How to fix Cadillac? Blackwing.Now I know (because I've asked) dealers are still thinking they are selling Demons with the kinds of markups on Blackwings, but for enthusiast drivers in the know, those cars are legit. They get lost in the shuffle of M-this and AMG-that, but they hold their own. However, with rising CAFE standards and upcoming emissions requirements, along with European CO2 limits, they all can't be turbo V8s with no hybrid propulsion. So at least mild hybrid them to try to eke out another 8-10 mpg average. That's a good start. Do something with the Escalade. These aren't the early 2000s when they had the hip hop image and every corner had a jet black Escalade with chrome rims. In my area, you just don't see them any longer as money has moved to the Germans. If they want to compete with the Germans, they have to downsize it and crank the engine up to 11. It's still way too truckish to compete with the Q8, X7, and GLS. Even though they probably don't want to, keep the sedans. Don't give those up to the Germans, Japanese, and Koreans as well. And with all that, go all in with performance. Become what BMW was over 15 years ago. They tried that before and half assed it, but they have the tools to make it happen now. Try to appeal to the audience that BMW and Mercedes left behind and that Genesis and Acura are trying to claim (or reclaim). Good luck Cadillac...you'll need it.
  • SCE to AUX Introduce a modern V-16 and put it into a Celestiq-like vehicle instead of electric.
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