Flash Mob: Ford Introduces F-150 Lightning Flash

Matthew Guy
by Matthew Guy

Yes, I had to check the calendar to learn if this is April Fool’s Day. It is not. Ford announced this morning a new trim for their all-electric pickup truck. It has an extended range (320-mile) battery, popular equipment, and a price tag right at $70,000. 


Why the Flash? Why not, we guess is a better question. Though if Ford is going down this road, they better be prepared to also add the Lightning Strikes and Lightning Rod trims to its roster. Essentially an XLT with a few more tech tricks, the Flash packs that 131 kWh extended-range battery, available Ford BlueCruise, and throws in the 15.5-inch touchscreen as standard equipment. The goal, apparently, is to place this gear at a slightly more approachable price point, though we’ll note that 70 grand is still a lotta cheddar.

Improvements across the range include the notable addition of a heat pump for the 2024 model year, which is a piece of kit that should improve driving range in cold conditions. The unit will help improve heat transfer into the cabin but also reduce power consumption, a pair of goals seemingly at odds with one another but achievable with this tool. At risk of oversimplification, a heat pump takes ambient air, compresses it, and then uses the condenser’s heat to warm up the air it just grabbed from outside. This is miles more efficient, especially in terms of usage in an EV, than a simple resistive heater. Anyone with a heat pump installed in their residence (raises hand) will know what we’re on about, though it is worth saying that the things tend to stop working when temps get really frigid.

Ford also took the opportunity to reiterate that, starting in Spring 2024, F-150 Lightning drivers will have access to more than 12,000 Tesla Superchargers. We all know this is a big deal and that the photo above, provided by Ford, would have been unobtanium not too long ago.

The range of 2024 F-150 Lightning trucks will throw open its order books early next year. As of this writing, Ford claims the standard-range Pro will cost $49,995, the standard-range XLT should be $57,495, followed by the extended-range Flash described above at $69,995. A Lariat ER is $77,495 while a Platinum ER is $89,995. Topping the list is a Platinum Black ER at $97,995.


[Images: Ford]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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4 of 31 comments
  • Undead Zed Undead Zed on Oct 04, 2023

    I'm not particularly interested in the truck, but do look forward to the puns that the marketing department may try to work into the adverts.

    "Visit your local dealership for a Flash drive today."

    • Lou_BC Lou_BC on Oct 05, 2023

      "Farley charged for Flashing"

      News at 11



  • Art_Vandelay Art_Vandelay on Oct 05, 2023

    You know, if I could actually find a base pro trim one the ability to supercharge would make it somewhat compelling. Of course you can't find those and the prices of the ones you can find make it not so compelling.

    • Art_Vandelay Art_Vandelay on Oct 05, 2023

      Yawn. Having the ability to pay and the desire are not the same. Now run along and get your salvage title Avalon running. Hopefully the fog lights are OK so you don't have to pull the motor.


  • SCE to AUX This was the same car I had (05 xB, stick, "camouflage" color) for 7 years - great car.We called ours "The Lunchbox". I added aftermarket wheels, and the 3rd-party cruise control the dealers could install.It suffered only two failures: bad window switch in week 2 (dealer fixed in 1 hour), bad trailing O2 sensor (fixed myself for $70). Fuel economy was always 28-34 mpg.It was a potential death trap, and ride quality became unbearable after 2 hours. I once did a 10-hour round trip in it and could barely walk after.Traded it for a 2012 Leaf, which was a better car in some ways.
  • Bd2 The "e" nomenclature signifies the e-ATPs which BMW is pursuing.
  • Dave M. I'm sorry to see any storied name go away. The lifespan of the Malibu has fit perfectly in my lifetime years-wise. Some of the highlights include the first and second generations, the '78 revamp (very clean design), and the 2005 generation. Ford, GM and Mopar gave this segment away by allowing Toyota and Honda a foot in the door and then always having to play catch-up. How hard is it to make a truly competitive sedan at a profit? Obviously, Japan Inc. figured it out.I've driven a few rentals these past years; the Malibu got the job done but honestly the Passat and Altima were my rental preferences.
  • Kcflyer actually yes. It's a shame that a product this uncompetitive can still outsell GM's entire EV offerings. Those products have had billions thrown at them. Imagine how nice the new Malibu, Impala, SS, and Lacrosse would be with that kind of commitment.
  • 3SpeedAutomatic Nope....
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