Hagerty's 2024 Bull Market List Has a Few Surprises

Chris Teague
by Chris Teague

Hagerty recently released the seventh installment of its annual Bull Market List, and while this year’s picks are mostly predictable, there are a few interesting surprises. The company’s list highlights cars that it feels are set to grow in value over the next few years, with some exotics and classics and a growing number of “Rad Era” cars every year.


Hagerty’s 2024 list includes:

·     1997-2002 Plymouth Prowler

·     1964-1966 Ford Thunderbird

·     1981-1986 Jeep CJ-8 Scrambler

·     1965-1970 Chevrolet Impala SS

·     2000-2005 Jaguar XKR

·     2011-2016 Ferrari FF

·     1997-1999 Mitsubishi Pajero Evolution

·     2008-2013 BMW M3

·     1946-1950 Chrysler Town & Country

·     1989 Lamborghini Countach 25th Anniversary


A few of those are “duh” entries on the list, but the Prowler is kind of a dark horse. We’ve come full circle with cars like the Plymouth, reaching a point where it’s become cool unironically. The Pajero Evo is a cool choice as this year’s lone JDM entry, but it’s been aggressively climbing in price for a while now.


Hagerty’s list is meant to highlight cars that can be good values with enough research and time on the purchase side. It says it does not mean to celebrate inflated values or make specific models more expensive than they already are. Besides, as Hagerty notes, fun should be the primary goal with car buying, not necessarily making money.


[Image: Dave Goodman via Shutterstock]


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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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5 of 24 comments
  • Lou_BC Lou_BC on Dec 27, 2023

    I'm not surprised seeing the Scrambler added to the list. Jeeps haven't come close to reached Bronco pricing which is nice for shade tree builders.

  • MRF 95 T-Bird MRF 95 T-Bird on Dec 28, 2023

    @Art_Vandelay

    I owned a 95 LX with the 4.6 modular from 2007 until late 2019. It was a nice driving and handling car that was quite reliable with normal maintenance. Probably one of the best vehicles I owned, though my previous 87 Thunderbird was quite solid. I sold it and upgraded to a leftover 2018 Dodge Challenger GT awd.

    • See 2 previous
    • Art_Vandelay Art_Vandelay on Dec 30, 2023

      Solid choice IMHO for that role. It was really the last car like it made.



  • Chris P Bacon Tuscadero is pink, but eye-searingly is a bit of a stretch. It's actually a little on the darker side in person. Jeep dropped the color just before we could order our '22 4xe. So we got one in High Velocity yellow. Sahara, with a soft top. Was the first one that made it to the dealer when it was delivered, salesman told us everyone in the showroom went out to see it when the truck rolled in. The missus loves it. It's not a color you could put on anything, but it works on the Jeep.
  • Jpolicke It probably won't make a bit of difference. Tesla has a working design for a charging station and probably a comprehensive manual for construction and installation. Nothing that a competent general contractor couldn't handle. Why keep people on the payroll when there are plenty of takers that will be happy for the work? The task of locating and acquiring real estate was probably dumped on some of the corporate survivors.
  • Andrew In the UK cars have to go for a mandatory road worthiness test every year from 3 years old onwards. I was advised to change the tyres on my 6 year old car because they had perished because of age and it would fail next time as a consequence. I mentioned rotating tyres at my tyre shop and they looked at me like I was crazy.
  • Rna65689660 There are colors you lease, and colors you buy. Never buy any shade of silver, grey due to the fact it matches the road surface. White only looks good on some cars, but great on appliances.Currently on British Racing Green,MINIWife is on Red, Edge. Going to Hot Pepper Red, Bronco Sport in a few weeks.
  • MKizzy I was only into black cars and am on my third black sedan in a row after starting my car ownership life with an inherited blue vehicle. I am starting to change my mindset and will (probably) find another color for my next vehicle. I still love black, but in the 2020s, black vehicles are lost in a grayscale sea piloted by time and financially stressed owners prioritizing resale value and low maintenance over appearance.
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