Subaru of America Reports Strong December Sales and Year-End Performance

Subaru of America, Inc. witnessed a notable increase in vehicle sales during December 2022, with a reported 56,760 vehicle sales. This marks an 11 percent rise compared to December 2021, indicating a positive trend despite ongoing industry challenges.

The year 2022 ended with Subaru achieving a total of 556,581 vehicle sales. Although this represents a 4.7 percent decrease from the previous year, the results are largely influenced by the semiconductor shortage and broader supply chain disruptions affecting the automobile industry.

The Crosstrek emerged as the top-selling model for Subaru in 2022, recording its best sales year with 155,142 units sold. The Outback and Forester models followed with significant sales figures, while the Ascent saw a 6.2 percent increase in sales compared to 2021. The performance segment, including the WRX and BRZ models, also showed robust sales, with the BRZ experiencing a 44.2 percent increase from the previous year.

Jeff Walters, Senior Vice President of Sales, expressed optimism for 2023, citing a strong finish in 2022 and anticipation for upcoming vehicle launches, including the all-new Impreza.

Subaru’s Charitable Contributions

In December, Subaru continued its tradition of giving through the Subaru Share the Love Event. This initiative involves donating $250 for every new vehicle purchased or leased to various national and local charities. Since its inception in 2008, the event has accumulated over $250 million in donations.

Subaru of America, a wholly owned subsidiary of Subaru Corporation of Japan, operates from a zero-landfill office in Camden, N.J. The company is known for its environmental initiatives and its dedication to community support, having donated over $270 million and volunteered nearly 78,000 hours over the past two decades.

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