Bosch opens North American eBike headquarters in Irvine, California
23 January 2015
Following its entry into the US eBike market in early 2014, Bosch has established a new headquarters office for Bosch eBike Systems in Southern California, expanding the business unit’s global operations in the US and Canada. The new office will manage sales, marketing, advocacy, application and technical support, service, project management, and quality management.
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| The Bosch eBike System “Performance Line” core components include the Drive Unit, the Intuvia on-board computer with remote control, and the PowerPack battery (from left to right). Click to enlarge. |
Bosch’s eBike System boosts a cyclist’s human power with electric power at speeds up to 20 mph (32 km/h). The key components of the system are the PowerPack and Drive Unit, which leverage Li-ion battery, motor, and sensor technology from Bosch’s Automotive and Power Tools businesses.
The new headquarters will help Bosch eBike Systems support the growing number of bicycle brands launching pedal-assist eBike products in the US and Canadian markets, such as BH EasyMotion, Felt Bicycles, Grace, Haibike, KTM, Lapierre, Xtracycle, and others. Bosch-equipped eBikes will be available in 2015 on a wide variety of bicycle styles like urban commuter, trekking, mountain, fat-tire, and cargo bikes. Bosch is Europe’s market leader in pedal-assist electric bike technology.
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