Sat.Dec 23, 2017

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Improving Brand Loyalty and the Customer Experience Through Cybersecurity

Green Car Congress

When you think about attracting and retaining new customers to your business, you might focus on the importance of having a team of friendly and capable employees devoted to making them feel welcome and appreciated. Having great products and services doesn’t hurt, either. But while these are definitely smart goals to have as a business owner, there’s yet another key way to improve customers’ overall brand experience: cybersecurity.

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A sheep in wolves clothing

Green Car Reports

Nothing pleases people more than to go on thinking what they have always thought, and at the same time imagine that they are thinking something new and daring: it combines the advantage of security and the delight of adventure. I finished off my last keynote of the year with the above quote from T S Elliot. Its one of my favourite ones and its all too true, all too often, in all too many contexts.

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