Ford permits dealers to list EVs below MSRP
Teslarati
MARCH 20, 2024
Ford is finally permitting car dealers to list electric vehicles (EVs) below MSRP (manufacturer’s suggested retail price. The legacy automaker sent a bulletin to dealers, allowing them to advertise EVs below MSRP. Ford’s new MSRP rules apply to the Mustang Mach-E, Ford F-150 Lightning, and E-Transit.
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