Ford 2017 trends report: disruption the status quo, “never more difficult” to find objective information
Green Car Congress
DECEMBER 25, 2016
Sheryl Connelly, Ford global trend and futuring manager, says there is no escaping the fact that disruption is now the status quo. Globally, consumers are finding more joy in less, and taking advantage of access-over-ownership service models. In an on-demand world, patience has become less of a virtue; there now are more ways to rationalize how we spend our time—rather than declaring it “wasted”. Sri Lanka, São Paulo and the US were devastated by floods this year.