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Chrysler Group US sales up 10% in December, 21% for 2012; FIAT largest gainer

Chrysler Group LLC reported US sales of 152,367 units in December 2012, a 10% increase compared with sales in December 2011 (138,019 units), and the group’s best December sales since 2007.

The Chrysler, Dodge, Ram Truck and FIAT brands each posted year-over-year sales gains in December compared with the same month last year. The FIAT brand’s 59% increase was the largest sales gain of any Chrysler Group brand for the month. December marked Chrysler Group’s 33rd-consecutive month of year-over-year sales gains.

For the year, Chrysler Group sales totaled 1,651,787 units, up 21% compared with sales in 2011. The Chrysler, Jeep, Dodge, Ram Truck and FIAT brands each recorded significant sales gains during 2012 compared with sales in the previous year. The Jeep brand’s 13% sales increase in the US helped push its global sales to an all-time record in 2012. Seven Chrysler Group models set annual sales records in 2012.

The Fiat 500, Jeep Wrangler, Dodge Challenger, Dodge Journey, and Ram Cargo Van, each set a sales record for the month of December.

For the year, Fiat 500 sales (43,772 units) were up 121% compared with sales (19,769 units) during the 10 months that the model was sold in the US in 2011. Fiat 500 sales in the US, Canada, and Mexico exceeded 50,000 units in 2012.

Dodge brand sales were up 26% in December, the brand’s best December sales in five years and its 19th-consecutive month of year-over-year sales gains. December was the brand’s best monthly sales performance of the year. December also marked the second time during 2012 that the Dodge brand sold more than 50,000 units in a given month.

Sales of the all-new Dodge Dart were up 36% month-over-month in December, the compact car’s best monthly sales performance since Dodge dealers began selling the model in June. In addition to the Dart, the Dodge Journey full-size crossover, with 63% increase, and the Dodge Challenger muscle car, with its 20% increase, each set sales records for the month of December.

The Dodge Grand Caravan minivan and sporty Dodge Avenger mid-size sedan each posted double-digit percentage sales increases. Sales of the Grand Caravan were up 19%, the minivan’s second best sales month of 2012. The Avenger had its best December sales in five years and its 15th-consecutive month of year over year sales gains.

For the year, Dodge brand sales (524,989 units) were up 16% versus sales (451,040 units) in 2011, the brand’s best annual sales since 2007. The Dodge brand’s sales volume in 2012 was the largest of any Chrysler Group brand. The Journey, Avenger, and Challenger models each set an annual sales record in 2012.

Sales of the new Ram pickup truck, Motor Trend’s 2013 Truck of the Year in December, were up 16% in December compared with the same month a year ago. It was the pickup truck’s best monthly sales performance since December 2007. Sales of the Heavy Duty Ram were up 20%, while sales of the Light Duty Ram trucks increased 14%.

Ram Truck brand sales were up 16% in December, the brand’s best December sales in five years. Sales of the Ram Cargo Van increased 287% versus the same month a year ago, setting a sales record for the month of December.

For the year, Ram Truck brand sales (300,928 units) were up 17% compared with sales (257,610 units) in 2011. The Ram pickup truck had its best annual sales since 2007.

Chrysler brand sales were up 6% in December, the brand’s best December sales in five years. Sales of the flagship Chrysler 300 full-size sedan were up 40% compared with the same month last year. December was the 300 sedan’s 14th-consecutive month of year-over-year sales gains.

For the year, Chrysler brand sales (307,967 units) were up 39% compared with sales (221,346 units) in 2011. The Chrysler brand recorded its best annual sales since 2008. The 200 sedan set an annual sales record in 2012, while the 300 flagship sedan recorded its best annual sales since 2007. The Town & Country had its best year since 2010.

Jeep brand sales were down 9% in December in the US as sales of the Jeep Liberty model wind down. Jeep Liberty production ended in August. But the Jeep Grand Cherokee posted its best sales month of the year in December and its best December sales in seven years.

For the year, Jeep brand sales (474,131 units) in the US were up 13% compared with sales (419,349 units) in 2011, the brand’s best annual sales since 2007. The Wrangler and Patriot each set an annual sales record in 2012 while the Grand Cherokee recorded its best annual sales since 2005.

Comments

ejj

"The Jeep Grand Cherokee posted its best sales month of the year in December and its best December sales in seven years." Pretty interesting for a gas-guzzler...is this partly due to exports & weakening competition?

ToppaTom

Low gas prices maybe?

It's also a good looking ride.

Lipstick on Gas Hog.

Bernard

Grand Cherokee sales did not seem to have a negative effect on other Chrysler products, so these were probably conquest sales. More Cherokees, fewer Tahoes and Explorers.

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