It can charge four vehicles at the same time, with a maximum output of 360 kW, and can provide a cruising range of 100 kilometers in less than three minutes of charging time… In May this year, ABB, a leader in power and automation technology, announced that it The first installation of Terra 360 charging piles has been completed, which is ABB’s further acceleration of the layout of the charging pile field on the basis of last year.
This is not an isolated case. The latest June cross-border index released by Alibaba International Station shows that currently, the world’s leading brands in the industry are deploying the charging pile track in advance. Taking ABB as an example, the brand will be launched in Europe by the end of 2021 and will be launched in the United States, Latin America and Asia Pacific in 2022, and has sold more than 460,000 charging piles in more than 88 countries and regions. So, what are the current foreign trade business opportunities of major economies in the world? How do Chinese companies need to explore potential business opportunities in the new energy charging pile market?
Huge global business opportunities
Looking at the world, the scale of the new energy market is growing rapidly, and it also has huge potential. The Alibaba International Station report believes that in the past five years, the sales of new energy passenger vehicles in China and Europe have grown rapidly, but the European market has the highest penetration rate of new energy.
China’s new energy passenger vehicle sales have the strongest growth, from 579,000 in 2017 to 3.334 million in 2021. The number of new energy passenger vehicles has reached 7.84 million, ranking first in the world’s major markets. The penetration rate has risen from 2.3% in 2017 to 15% in 2021, and there is huge room for market growth.
With the rapid development of new energy vehicles, the demand for new energy charging piles by new energy vehicle owners has also increased rapidly. The cross-border index of Alibaba International Station shows that the global popular search index for new energy charging piles has increased year by year since 2017, especially since 2020. , the United States, and New Zealand, indicating that these countries have a very high demand for charging piles.
Significant market differentiation
From the perspective of the market, the Alibaba International Station Cross-border Index believes that there are many hot-selling brands and models of new energy vehicles in Europe, and the market penetration rate is high. For example, from the perspective of 2021, Tesla Model 3, Renault Zoe, and Volkswagen ID. 3. The number of Volkswagen ID.4, Kia Niro, and other models account for the top five in the European new energy vehicle market, and the demand for corresponding new energy charging piles is relatively large. In the United States, Tesla Model Y, Hyundai Kona, Hyundai IONIQ 5, Kia Niro, Ford F-150 Lightning, and other models have a large market, and there is room for further development of related charging piles.
It cannot be ignored that the market prospects of new energy vehicles and their charging piles in Russia are promising in the future. In recent years, Russia has introduced intensive measures to encourage energy conservation and the development of new energy vehicles in the country. It is expected that sales of new energy vehicles will rise by 40-45% this year. In terms of the construction of new energy vehicle charging piles, it is planned to build 9,400 charging stations and 2,900 fast charging stations from 2021 to 2024; from 2025 to 2030, 72,000 charging stations and 28,000 fast charging stations will be built. Moreover, the Russian Ministry of Industry and Trade has revised the requirements for fast charging facilities for electric vehicles, stipulating that the Chinese standard GB/T is mandatory, while the European standard and Japanese standard are optional.
From the perspective of popular categories of new energy vehicle charging piles, the cross-border index believes that new energy charging piles can be divided into six application scenarios, namely public charging piles, household charging, office building charging, gas station, fleet charging, wireless charging, communication Charging piles, DC charging piles and charging pile accessories are the mainstream products, and the suitable models include electric vehicles, electric vehicles, electric buses, electric trucks, etc. In terms of specific product requirements, the cross-border index lists “software and hardware interaction”, “operation management” and “product certification” as three keywords.
From the perspective of regional demand differences in application scenarios, generally, the United States currently has the majority of households, and this trend will continue in general. The EU currently has the majority of households, but will gradually adjust to the majority of public charging piles.
How to Nugget the Charging Pile Market
How should new energy charging pile merchants develop overseas charging pile business opportunities?
Alibaba International Station Cross-border Index suggests that, first, in terms of specific solutions, merchants should provide one-stop service for “charging, overhauling and guaranteeing” new energy vehicles, including comprehensive electric vehicle detectors, battery detection, voltage detectors, and charging piles. , Overcharge and over-discharge explosion-proof, charging pile plug, etc.
Second, in various application scenarios such as home charging, workplaces, commercial places, gas stations, fleet charging, highways, etc., in addition to home charging mainly using alternating current, the rest mainly use direct current.
Third, from the perspective of the target buyer group, large enterprise customers are mainly gas stations and grid operators, home appliance installation engineers, small OEMs, and secondary supporting factories, distributed photovoltaic business operators, and leading accessories brands. etc.; SME customers are mainly online e-commerce Amazon sellers, offline auto parts wholesalers, and stores, etc.
Fourth, in terms of operation scenarios, new energy vehicle charging pile merchants can establish a new energy vehicle maintenance area and a new energy power design area.
As the largest cross-border B2B e-commerce platform, the industry trends on Alibaba International Station are known as the cross-border weather vane in the industry. Under the influence of uncertain factors brought about by the new round of global epidemics, small and medium-sized foreign trade enterprises faced greater pressure in the first half of the year. In order to help small and medium-sized merchants to maintain orders and stabilize the market, many places have cooperated with Alibaba International Station to launch the “Ten Measures for Foreign Trade Relief”, which will open “digital export to the sea” at the door of merchants in various places, and help merchants with digital products and services that are deterministic throughout the entire process. Deal with uncertain risks.
