ASU research finds that Cash for Clunkers rebates were too high to prompt car upgrades
Green Car Congress
MARCH 25, 2019
The Car Allowance Rebate System, which cost the government $3 billion and was dubbed “Cash for Clunkers,” was so popular that it ran for only a few weeks in the summer before running out of money. —Michael Wiles, an associate professor of marketing. Their paper is published in the Journal of Marketing.
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