Nissan announced that it plans to launch three new electric vehicles and five e-POWER models in Japan by the end of fiscal 2022 (31 March 2023). e-POWER technology features a small gasoline engine that charges a high-output battery, eliminating the need for an external charging source.

Nissan expects electric vehicles and e-POWER models to make up 40% of sales in Japan by the end of the company’s 2022 fiscal year. By fiscal 2025, Nissan expects half of the vehicles it sells to be electric or e-POWER models.

As our domestic market, we are proud that Japan is leading the way forward when it comes to Nissan Intelligent Mobility. This vision is changing the customer experience by delivering technologies and services that are making their lives better and also enabling steady profitable growth through Nissan M.O.V.E. to 2022.

—Daniele Schillaci, Nissan’s executive vice president for global marketing and sales, zero-emission vehicles and the battery business and chairman of the Management Committee for Japan/Asia & Oceania

The Nissan Intelligent Mobility vision will also have an expanded footprint throughout the company’s dealerships. Nissan will develop a new store format centered around the customer shopping area and build new walk-in stores and brand experience stores that give customers the Nissan Intelligent Mobility experience.

Every step of the car-buying process will be increasingly digitalized, from initial purchase consideration to aftersales.

Nissan is also expanding car sharing services, building on its e-share mobi program.

Car sharing will be critical to addressing the long-term opportunity in new mobility services in Japan. We will expand car sharing services from 30 to 500 locations in Japan by the end of our 2018 fiscal year [31 March 2019].

—Asako Hoshino, senior vice president of Nissan and head of the Operations Committee for Japan

Under the wider Nissan M.O.V.E. to 2022 plan, the company is targeting an 8% operating margin and seeking to lift annual revenue from ¥12.8 trillion (US$119 billion) to ¥16.5 trillion (US$153 billion). Along with investment in Nissan Intelligent Mobility, the company is prioritizing solid profits and growth in Japan, China, the US, and Mexico; securing a return on recent investments in Brazil, Russia, India and Argentina, as well as the INFINITI and Datsun brands; and capturing the full potential of its brands in Europe, the Middle East and ASEAN.

The plan also aims to make Nissan a leader in electrification, autonomous driving and mobility services. The company expects to sell 1 million electrified vehicles (e-POWER and EVs) globally per year by the end of the plan.

100,000 LEAFs sold in Japan. Nissan has sold more than 100,000 Nissan LEAFs in Japan since the model first went on sale. Nissan launched the first generation of the Nissan LEAF, the world’s first mass-produced electric car, in 2010. Today, the zero-emission Nissan LEAF has cumulative global sales of more than 300,000 units.