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GM says the Cadillac Celestiq will be built at $81M tech center

Teslarati

General Motors announced that the recently-teased Cadillac Celestiq, its ultra-luxury sedan, will be built at GM’s $81 million Detroit-based Global Technical Center. GM has shared more details about the upcoming Cadillac Celestiq, what is being called an ultra-luxury electric sedan. Shoot me an email at william@teslarati.com.

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BrightDrop: GM’s silent push into electric commercial vehicles

Charged EVs

Many US drivers now have a vague idea that General Motors is doing something with electric vehicles. They’ve seen Super Bowl ads for the GMC Hummer EV , or heard news about the lengthy, painful Chevrolet Bolt EV battery recall. Sure, the Hummer is now back as a 9,000-pound EV truck, but it’s sold under the GMC luxury-truck brand.

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No more “Tesla Killers:” It’s becoming increasingly difficult to distinguish the “EV market” from the mainstream auto segment

Teslarati

” The idea then was that while Tesla held the lead in electric cars due to its first-mover advantage, the company’s share in the EV segment would shrink once other companies like the Detroit Big Three decided to step into the electric car market. .” FY 2021 GM total: -12.9% #Buick : +10.5% #Cadillac : -8.6% #Chevy : -17.4

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Update: 2024 Chevrolet Silverado EV

Clean Fleet Report

Available Super Cruise, demonstrated here on the GMC Hummer EV, offers hands-free driving and features the ability to automatically change lanes. The first was the 2023 GMC Hummer EV , next will be the Cadillac Lyriq. You get the bed and more. 0-inch infotainment screen. Apple CarPlay and Android Auto. Wireless phone charging.

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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

This marketing choice by Ford is either a very bad idea (brand dilution) or a genius plan to move the pony car into the modern era. GM is bringing back the Hummer brand as an EV within the GMC brand. More EVs are coming from GM next year with the all-new Cadillac Lyric, a flagship crossover, and a second all-new model.

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2022 Chevrolet Bolt EUV: Chevy’s lowest-priced electric car gets a big brother

Charged EVs

However, its parent company seems likely to devote at least as much marketing to the GMC Hummer EV coming late this year [and the Cadillac Lyriq that will follow early in 2022] as to the much smaller, much less noticeable and glamorous tall hatchback—regardless of its 250-mile projected range rating. New role: value pricing.

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GM to Make Use of Heat Pump Technology to Improve The Efficiency of Their EVs 

Get Electric Vehicle

The current product line of GM includes the Hummer EV, which is now being delivered, and the Cadillac Lyriq, which will be arriving in the coming years. Now that you have a basic idea about Heat Pumps lets get back to GM. Harnessing for The Best.

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