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Cadillac CELESTIQ to be built at GM’s Global Technical Center

General Motors will invest more than $81 million into the company’s Global Technical Center in Warren, Michigan, to prepare the campus to build the Cadillac CELESTIQ (earlier post). The investment will be used to purchase and install related equipment to hand-build the CELESTIQ and campus renovation work has already begun.

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Cadillac CELESTIQ show car


The CELESTIQ will be the first production vehicle to be built at GM’s Global Technical Center, the center of the company’s engineering and design efforts since its inauguration in May 1956.

As Cadillac’s future flagship sedan, CELESTIQ signifies a new, resurgent era for the brand. Each one will be hand-built by an amazing team of craftspeople on our historic Technical Center campus, and today’s investment announcement emphasizes our commitment to delivering a world-class Cadillac with nothing but the best in craftsmanship, design, engineering and technology.

—Mark Reuss, president, General Motors

The Cadillac CELESTIQ will be built on GM’s Ultium Platform, the heart of the company’s EV strategy. The Ultium Platform encompasses a common electric vehicle architecture and propulsion components like battery cells, modules, packs, Ultium Drive units, EV motors and integrated power electronics.

Through the Ultium Platform, GM will realize a strategic value chain shift across its network of vehicle assembly plants as the company commonizes and streamlines machinery, tooling and assembly processes. This flexibility enables lower capital investments and greater efficiencies as additional assembly plant transformations occur.

CELESTIQ’s roof is expected to be one of the first to feature a four-quadrant, suspended-particle-device smart glass. With this smart glass, each occupant of the vehicle can set their own level of roof transparency. The driver and front-seat passenger will enjoy a pillar-to-pillar freeform display with active privacy to help mitigate driver distraction.

CELESTIQ is driving innovation across GM’s supplier community with what’s expected to be the highest volume of 3D printed components—more than 100—of any GM production vehicle. This will include both structural and cosmetic parts, and both polymer and metal pieces. Additionally, the CELESTIQ production facility itself will leverage additive manufacturing for tooling, fixtures and gauges in the assembly process.

GM’s Additive Industrialization Center, which opened on the GM Global Technical Center campus in 2020, has enabled Cadillac to establish itself at the forefront of functional and aesthetic 3D-printed components in the automotive industry. The Cadillac CT4-V and CT5-V were GM’s first vehicles to benefit from additive manufacturing with parts including the shifter emblem, transmission components and HVAC ducts.

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3D Printer at GM Additive Industrialization Center


Cadillac released a selection of teaser images of the vehicle on 8 June. Additional images will arrive throughout the summer, ahead of the show car debut in late July.

Comments

electric-car-insider.com

Interesting to consider how long this $200k car will be preserved in running condition. Probably a very long time.

If a 1965 Ford Mustang which originally sold for $2,500 can fetch $40-50k now, and a ‘69 Camaro will also sell for about $50k today, what will that $200k CELESTIQ sell for in 50 years?

Least you doubt it will still be in running condition in 50 years, consider Tesla’s longevity claims for the modest (but best selling) Model 3, which costs about the same as a classic Mustang or Camaro today:

“In April 2019, Tesla CEO Elon Musk said that the Model 3 EV's "drive unit & body is designed like a commercial truck for a million mile life.” He said the Model 3 battery modules "should last 300k to 500k miles.” (Slashdot)

Only 400 units of the CELESTIQ will be produced per year.


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