Australia’s new electric vehicle king? BYD Seal pricing undercuts Tesla Model 3 by more than $10k!

Is this the car to finally break Tesla’s stranglehold on the electric-car market in Australia? The folks at EVDirect and BYD certainly think so, with the all-new BYD Seal being officially revealed and its Australian pricing and specifications announced in Sydney tonight.

This new mid-size sedan is BYD’s direct rival to the Tesla Model 3 in terms of size, space and performance – but not price. That’s because the Seal undercuts its American rival by more than $12,000, with pricing starting at just $49,888 (plus on-road costs).

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That’s for the entry-level Seal Dynamic RWD, which is joined by two other variants in the range, the Seal Premium RWD and Performance AWD. The latter two are priced from $58,798 and $68,798, respectively. This is a shot across the bows of Tesla, with the facelifted Model 3 priced from $61,900 for the RWD and $71,900 for the AWD variant, a significant price premium.

BYD Seal Dynamic – $49,888

  • Battery: 61.44 kWh
  • Power: 150kW
  • Torque: 310Nm
  • Range: 460km WLTP
  • AC Charging: 7kW
  • DC Charging: 110kW
  • 0-100km/h: 7.5s
  • Rear-wheel drive

BYD Seal Premium – $58,798

  • Battery: 82.56kWh
  • Power: 230kW
  • Torque: 360Nm
  • Range: 570km WLTP
  • AC Charging: 7kW
  • DC Charging: 150kW
  • 0-100km/h: 5.9s
  • Rear-wheel drive

BYD Seal Performance – $68,798

  • Battery: 82.56kWh
  • 0-100km/h: 3.8s
  • Power: 390kW
  • Torque: 670 Nm
  • AC Charging: 7kW
  • DC Charging: 150kW
  • Heads-up display
  • Genuine leather-wrapped steering wheel and seats
  • 19-inch Alloy rims
  • Frequency Selective Dampening (FSD)
  • Intelligence Torque Adaption Control (ITAC)
  • AWD dual motor system
  • Range: 520km WLTP

The Seal is built on the BYD e-Platform 3.0, the same modular underpinnings as Dolphin small car and Atto 3 SUV, and it features double wishbone front suspension and a multi-link rear end for handling to match its dynamic and performance names.

BYD Seal Performance interior
BYD Seal Performance interior

Luke Todd, CEO of EVDirect, BYD’s local distributor, called the Seal the brand’s “first luxury sports vehicle” and suggested it sits above the Atto 3 and Dolphin in terms of its on-road prowess.

The Dynamic and Premium are both fitted with a single, rear-mounted electric motor, with the former making 150kW of power and 310Nm of torque, while the latter’s outputs are rated at 230kW/360Nm. BYD claims the Dynamic takes 7.5 seconds to run 0-100km/h, while the Premium cuts that time to 5.9 seconds.

As the name suggests, the Performance AWD adds a second, front-mounted motor which helps to boost total outputs to 390kW and 670Nm, which in turn drops the 0-100km/h time to just 3.8 seconds.

Driving range for the three models all varies, with the Dynamic and Premium using a 61.4kWh battery and the Performance getting a larger 82.56kWh version of the company’s famous ‘Blade battery’ pack. Driving ranges for the three models are rated at 460km for the Dynamic, 570km for the Premium and 520km for the Performance model; all rated on the WLTP cycle.

Customers are able to order the Seal from the BYD Australia website, needing only a $1000 deposit to confirm their order. First customer deliveries are scheduled for early December.

Stephen Corby

Stephen is a former editor of both Wheels and Top Gear Australia magazines and has been writing about cars since Henry Ford was a boy. Initially an EV sceptic, he has performed a 180-degree handbrake turn and is now a keen advocate for electrification and may even buy a Porsche Taycan one day, if he wins the lottery. Twice.

5 thoughts on “Australia’s new electric vehicle king? BYD Seal pricing undercuts Tesla Model 3 by more than $10k!

  • October 18, 2023 at 2:15 pm
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    Slightly wrong. The Premium has an 82. 56 battery as your spec list suggest.

  • October 19, 2023 at 3:30 pm
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    Might be cheaper but still behind Tesla on software, one-pedal driving, charging speeds, frequency of updates, maintenance costs ….

    • November 10, 2023 at 9:59 am
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      History has shown in Australia that consumers vote with their wallets and for most people transitioning to an Ev for the first time, that appreciate something thats more familiar to their ice vehicle.

      All BYD vehicles have level 2 driving technology and Tesla’s technology is still in Beta testing, by the time its rollout to be fully self driving, we will all be sitting in a robo taxi and not personally owning a vehicle.

      If you have an issue because your vehicle doesn’t have 1 pedal driving and its all too hard to use the brake pedal, as we all have done with our ice vehicles we have previously owned, then I guess you will spend the extra thousands and thousands of dollars and buy a brand that offers that feature.

      For me using the brake pedal to bring my vehicle to a stop, isn’t a step to far, not when Im saving up to10 grand buying the Seal sedan over a Tesla model 3 which for the BYD Seal sedan comes standard with Apple carplay and Android auto as well as vehicle to load capabilities that are not currently on a Tesla.

    • November 10, 2023 at 10:12 am
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      Most people will use their Ev as their daily commuter vehicle to and from work.

      If on a road trip you cannot allocate 30 minutes to 1 hour to recharge your Ev whilst you have a rest break and or something to eat, then perhaps any EV isn’t the vehicle for you, better to keep driving an ice vehicle over an Ev.

      The base model BYD Seal sedan charges at 110kw on a fast charger and 150kw for the mid specification and AWD specifications of the BYD seal sedan versions.

  • October 24, 2023 at 4:09 pm
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    Wow, the BYD Seal seems like a serious contender in the electric vehicle market, especially in Australia! The pricing is definitely a game-changer, undercutting the Tesla Model 3 by a significant margin. The performance specs, with the Performance AWD hitting 0-100km/h in just 3.8 seconds, are impressive. It’s great to see more options becoming available, offering consumers choices beyond Tesla. I’m curious about the driving ranges and the efficiency of the Blade battery pack. Also, thanks for mentioning Dormitxelectric.com for EV charger Rebate—having a reliable charging infrastructure is crucial for the widespread adoption of electric vehicles. Exciting times for the EV market Down Under!

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