Dalia EuroPulse survey finds 58% of Europeans would consider buying an EV; 34% approve of more gov’t support
01 November 2016
In August, Berlin-based Dalia Research conducted an EU-wide survey to find out the demand for electric vehicles (EV) among Europeans. The results show that 58% of Europeans would consider purchasing an electric vehicle. Approximately 1% of respondents say they already own one, matching the current estimate of electric vehicle sales in Europe.
Although the Germans are leading the charge on a political level, it is the Italians who have the highest share of potentially interested customers: 54% of Germans would consider buying one, compared to 79% of Italians (lowest is the UK with 52%).
About one third of all Europeans (34%) say they would approve of “more government support for electric vehicles”. Across all EU countries, 22% would support higher vehicle emission taxes.
The results show there is no clear demographic who is most interested in EVs. There is no significant difference by gender, age, urban and rural populations, education or disposable income. It seems EVs are already an aspired product across different main consumer groups.
EuroPulse is a quarterly survey by Dalia Research across 28 EU countries and 21 languages. In every “wave” of the survey, Dalia interviews a census-representative sample of more than 10,000 Europeans to better understand EU-wide trends in public opinion, consumer attitudes and market developments. The survey setup treats the EU, from a statistical and sampling perspective, as if it were one country.
The results are based on the most recent wave of “EuroPulse”, which was conducted between 2-19 August 2016. The sample of n=11,754 was drawn across all 28 EU Member States, taking into account current population distributions with regard to age (14-65 years), gender and region/country.
An estimation of the overall design effect based on the distribution of weights was calculated at 1.59 at the global level. Calculated for a sample of this size and considering the design-effect, the margin of error would be +/-1.1 % at a confidence level of 95%.
Too bad that manufacturers cannot/will not supply demands?
Who is to blame for higher GHG and pollution?
Posted by: HarveyD | 01 November 2016 at 07:53 AM
Who's to blame for higher greenhouse gases? People who eat animals, that's who. GHG emissions from raising "food" animals are higher than all transportation CO2 emissions combined. It's methane, a more potent GHG than CO2. (I'm a vegetarian, BTW) So to reduce global warming, give up or cut back on eating meat. And drive an EV charged by renewable energy.
Posted by: ChrisL | 01 November 2016 at 01:41 PM
It's no surprise that the Brits ended up at the tail-end of this survey. A majority of them were also "bright" enough to vote for the BREXIT.
Posted by: yoatmon | 02 November 2016 at 04:48 AM
It is very easy to tell a pollster you "would consider buying" an electric car, but it doesn't translate well into actually buying them, in fact, it is out by a factor of about 50x.
Anyway, I imagine people will buy them in increasing numbers when the costs come down and the ranges go up (as is happening).
IMO, what the government could do would be to make it easy to use a single insurance policy to cover an electric as well as an ICE car (and ditto for tax) so that it costs very little to own both cars. Obviously, you could only drive one at a time, but then you could have a 2 car PHEV.
Another thing governments could do would be to make it easy for people to swap cars so someone with an EV could occasionally swap to someone else's ICE for the odd long run.
Posted by: mahonj | 02 November 2016 at 05:20 AM
The world will progressively switch from ICEVs to HEVs to PHEVs/FC-PHEVs and to BEVs/FCEVs mostly in the next 15-25 years or so.
Increased health care cost and lower productivity from GHG and pollution may be the main drivers, not the relative price of ICEVs vs EVs.
Of course, lower cost, more efficient batteries and FCs and lower cost clean H2 will help to accelerate the switch but more government actions will/may be required. It will soon come.
Posted by: HarveyD | 02 November 2016 at 08:39 AM
Build a better product and they (the Commoner) "will beat a path to your door". No need to build more if the Demand is not there. This is Not Reaganomics, AKA Mr. Stockman. (Funny. I happen to know Stockman's brother, who is lawyer, not an economist.)
Supply and Demand, Demand and Supply, EE Econ 101.
Posted by: Dr. Strange Love | 02 November 2016 at 02:21 PM
The US Dream based on Supply and Demand has changed course during the last 30 years or so. The Middle Class is gradually but quickly disappearing in favour of the lower class and top 1% class. Without government interference, USA will soon have 99% poor/very poor and 1% billionaires with their fortunes hidden in tax free paradises.
In other words, up to 99% will/may not be able to afford the vehicles produced locally or imported, may they be ICEVs, HEVs, PHEVs or BEVs/FCEVs.
It will be back almost 500 years, when Lords & Kings were very rich and commoners worked and walked for pittance. Commoners will soon sell their votes for a few dollars to elect poppets. That type of democracy is getting harder to sell.
Posted by: HarveyD | 03 November 2016 at 09:48 AM