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Survey finds big shift in UK buyers’ attitude to diesel; more concern over running costs than environment

UK car buyers are turning away from diesel in favor of gasoline models, according to new research by Whatcar.com. The changing mood among buyers is reflected in the latest What Car? Intelligence survey results, which indicate that more than seven in 10 would be likely or very likely to choose a gasoline car, compared with the four in 10 who would consider buying a diesel.

With engine performance and good fuel consumption being rated as the two most important factors for car buyers, the shift from diesel to gasoline is more about running costs than concerns about the environment, following the diesel emissions scandal last year.

More than 84% of car buyers surveyed are also worried about possible legislation changes that may affect the cost of ownership of diesel cars in the future, such as the retail price, fuel duty and vehicle road tax.

There appears to have been a dramatic shift in the petrol and diesel sales seesaw. In the 2000s, legislation changes resulted in a diesel boom but after last year’s revelations and the emergence of extremely efficient downsized petrol engines, the tide has now turned.

Buyers appear not to be overly concerned about environmental factors. Car buying is usually determined by the financial aspects of the purchase; if buyers fear a diesel crackdown and petrol engines are cheaper to buy while being almost as efficient, it’s easy to understand the changes taking place.

— Steve Huntingford, What Car? editor

In recent years, diesel car sales have matched or exceeded gasoline car sales; in 2014 and 2015, diesel models represented 50.1% and 48.5% UK market share respectively.

The research also shows hybrids and electric cars are even less tempting for prospective car buyers, with between 12% and 32% of buyers considering diesel or gasoline hybrid vehicles; more than 48% of buyers would be very unlikely to consider an electric car.

Comments

Arnold

I'm confused. If reflected in the latest What Car? Intelligence survey results, 44% (of prospective buyers) would consider P.D or H, what are the other 54% thinking they will buy?

If the answer is 'none', they are not in any market so their opinion is irrelevant.

If 48% are unlikely to buy an e car, then by default 52% would be either likely (to consider) or intending.

Or they may just be as confused as me!

Is this a trick question or an intelligence test?

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