Ford 2017 trends report: disruption the status quo, “never more difficult” to find objective information
Green Car Congress
DECEMBER 25, 2016
Sheryl Connelly, Ford global trend and futuring manager, says there is no escaping the fact that disruption is now the status quo. An abundance of choice matched with uncertainty in the marketplace is bringing about a reluctance to commit—giving rise to a “sampling society” that prioritizes trying over buying.
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