U.S. EV adoption is happening faster than anticipated


And even if you were ready to purchase one, and if you could afford it … they’re still too high,” Hollis said. That’s a function of how automakers understand what consumers want to buy. EV adoption in the U.S.

PRTM: Operational Gains Can Help Drive Li-ion Cost Reduction Exceeding 50% by 2020, with Plug-in Vehicle Adoption of 10%

Green Car Congress

A series of recent reports—one from the National Research Council (NRC) ( earlier post ) and another from the Boston Consulting Group ( earlier post )—concluded that an expected continuing high cost of lithium-ion batteries will dampen mass market adoption of plug-in vehicles. 10% of US Drivers Willing to Consider Plug-in Purchase.

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BCG Report Expects Battery Costs Will Constrain Widespread Market Adoption of Fully Electric Vehicles, Absent a Technology Breakthrough; Forecasts 26% of Major Market New Cars in 2020 To be Hybrid or Electric

Green Car Congress

Although lithium-ion cell and pack costs are expected to fall sharply by 2020, they are unlikely to drop enough to support widespread adoption of fully electric vehicles without a major breakthrough in battery technology, according to a new study by The Boston Consulting Group (BCG). It will be a complex purchase decision involving an evaluation of operating costs, carbon benefits, and potential range limitations, as well as product features.

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