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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

During this same time GM created Saturn , a totally new brand, which arrived in 1990 with its own showrooms, advertising and vehicles. For our discussion, Saturn dealers were the delivery and service point for GM’s aborted first electric car, the EV1. BMW’s electric i sub-brand started with the quirky i3.

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Conference confirms plug-in fever

Plugs and Cars

Representatives of GM stoked the clamor for the Volt, and a Saturn Vue plug-in hybrid sat on the show floor. And a new competition has opened up among the Germans, with BMW announcing an electric Mini and Daimler promising an electric Smart and Mercedes sedan. Put the bumper sticker and your car and let everyone know.).

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Smart Move

Revenge of the Electric Car

The test fleet is similar to one conducted by rival BMW AG in the past year with Mini Coopers that were outfitted with electric motors. Smart brought in Lajdziak, the former chief of the Saturn brand for General Motors Co., The 450-car Mini E fleet was meant to gather data ahead of the introduction of high-volume cars.

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Perspective: A View Into the New GM

Green Car Congress

The Saturn version of the two-mode plug-in hybrid at the Milford Proving Grounds. Fritz Henderson, GM’s President and CEO: “ We had a couple of Audi and BMW customers sit in an Equinox and say ‘this vehicle should be priced well above what it is’—Chevrolet should blow people away for what they get for their money. ”. by Bill Cooke.

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Plug-In Prius Goes Up to 12 Miles on Electricity Only - AllCarsElectric.com

Tony Karrer Delicious EVdriven

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