In his presentation of the new strategy, Kent O’Hara, Nissan Corporate Vice President and head of the Global Aftersales Division noted that Nissan’s innovation in electric vehicles means that customers will benefit from less expensive servicing due to fewer parts and prolonged maintenance intervals. Further, the advent of increasingly capable driver-assistance technologies has brought down accidents by 64% over the last ten years, with further improvements forecast for the next decade.

This strategy is about giving our customers more choices and new services to make the ownership experience better. It will also help us expand our connected car, big data and personalization innovations to improve the customer experience and open up new revenue streams for the company.

—Kent O’Hara

For Nissan, a key element of the strategy is developing connectivity for all customers, including those in emerging markets and those who already own Nissan cars. Connected cars will be available as a dealer option starting in Japan and India and expanding to other countries by 2020.

Nissan is also developing affordable solutions to offer customers connectivity using multiple technologies as an aftersales option. Those technologies will be offered to customers who already own vehicles that were not manufactured as connected cars. They will allow those vehicles to become connected, enabling those customers to receive the additional benefits of managing their vehicles that come from connectivity.

Nissan’s aftersales business will be strengthened further with a focus on personalization and accessories, pushing Nissan to the forefront of customization in the auto industry. Starting with the new Nissan Micra, which will be built at the Flins plant in France, Nissan is advancing the manufacturing and design process to offer customers even more choice.