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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

People will likely not buy plug-ins without big federal tax breaks." ( Reuters ) 11/29/06 [In response to GMs announcement at the LA Auto Show], Ford Group marketing manager Cisco Codina said the answer for now is full hybrids, like the latest version of its Ford Escape hybrid SUV unveiled at the show. ( The biggest barrier is the battery."

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GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com

Tony Karrer Delicious EVdriven

Engineering proptypes enjoy a tax break. Companies can not sell engineering prototypes in which the company got R&D tax breaks in developing the product. If no one wants your car (because people think it sucks), then no one will buy it, regardless of how good the fuel economy may or may not be.

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