Ford developing a strategy to address urban personal mobility globally; a mobility company, not just an auto company
Green Car Congress
JULY 15, 2012
Ford Motor Company is mapping out a strategy to address the requirements for personal mobility in the context of the megatrend of increasing global urbanization, both in mature economies as well as in emerging markets. If Ford thinks of itself as a mobility company, rather than just an auto company, said Ford Chairman Bill Ford at the recent, second annual “Go Further with Ford” trend conference, “ that really opens up possibilities.”. Rough map of Ford’s Blueprint for Mobility.