Tesla continues its so-called “Mobile Gallery” in New York this weekend, in which a Cybertruck has been towing a Model Y encased in glass around the city as a means of advertising.
Last month, a unique advertisement from Tesla was spotted highlighting the Model Y’s status as the best-selling vehicle in the world last year. The advertisement includes a Model Y in a glass case being towed by a Cybertruck, and Tesla has been hauling the display around to different locations in New York City.
Citing preliminary auto data from JATO Dynamics, the glass case reads as follows:
“The Best-Selling Car in the World is Made in America.”
The Cybertruck-towed Model Y ad at Columbus Circle. Credit: Tesla North America | X
The Cybertruck-towed Model Y ad at Hayden Planetarium. Credit: Tesla North America | X
The Cybertruck-towed Model Y ad at Metropolitan Museum of Art. Credit: Tesla North America | X
The Cybertruck-towed Model Y ad at Lincoln Center. Credit: Tesla North America | X
The Tesla North America account posted about the touring display on X on Friday, along with a list of the specific locations the Cybertruck and trailer would be heading to. The route, set to take place from Friday to Sunday, has been hitting popular locations such as the Lincoln Center, the Metropolitan Museum of Art, Times Square, and several other spots.
The account has also been sharing photos and videos to the thread throughout the weekend, and updating its page to keep the public notified of where the display will be headed next. You can see some short video footage from Friday night below, showing multiple additional Cybertrucks surrounding the towing display.
See you again tomorrow, NYC pic.twitter.com/0BM9UpfVwI
— Tesla North America (@tesla_na) April 6, 2024
At the time of writing, the account has said it’s heading to Brooklyn to kick off its final day. You can see Tesla’s full itinerary for the weekend below, as shared by the company on Friday.
Cybertruck-towed Model Y ad in NYC: Friday, April 5
- Columbus Circle
- Lincoln Center
- Planetarium
- Columbia University
- Guggenheim
- The Metropolitan Museum of Art
- Radio City Music Hall
- Rockefeller Center
- NYC Public Library
- Empire State Building
- Bryant Park
- Times Square
Cybertruck-towed Model Y ad in NYC: Saturday, April 6
- Javitz Center
- 11th Ave
Cybertruck-towed Model Y ad in NYC: Sunday, April 7
- Wall Street Charging Bull
- World Trade Center
- Union Square
- Washington Square Park
In recent months, Tesla has increasingly been deploying unique forms of advertising such as this. For example — and despite the fact that it’s not yet on sale in markets outside the U.S. — Tesla has brought the Cybertruck to Germany, China and Japan as a display, along with boosting ads with online retailers, social media and more.
Tesla has also been particularly focused on social media efforts amidst its latest shift toward advertising, with many executives becoming more active on these platforms and interacting directly with product owners, fans, shareholders and others.
Tesla finally leans into its vehicles’ American-made nature by flexing Cybertruck and Model Y
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
