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Visitor remark: Automakers are lacking a chance to promote extra EVs to ladies

Baua Electric

Saturn introduced a internet order referred to as “Novel Adventures” that featured 4 ladies in a retain membership interacting with a special Saturn in each episode. GM discontinued the Saturn logo two years then.

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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

During this same time GM created Saturn , a totally new brand, which arrived in 1990 with its own showrooms, advertising and vehicles. For our discussion, Saturn dealers were the delivery and service point for GM’s aborted first electric car, the EV1. Some people (by design) probably never knew it was a GM brand. Sub-brand, the ID.4

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Perspective: A View Into the New GM

Green Car Congress

The Saturn version of the two-mode plug-in hybrid at the Milford Proving Grounds. Fritz Henderson, GM’s President and CEO: “ We had a couple of Audi and BMW customers sit in an Equinox and say ‘this vehicle should be priced well above what it is’—Chevrolet should blow people away for what they get for their money. ”. by Bill Cooke.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Audi Volkswagen-owned company exploring PHEVs Metroproject Quattro Sub-compact PHEV Concept Car shown October 2007; PHEV of A1 Sportback under consideration Bright Automotive For-profit spin off from Rocky Mountain Institute designing lightweight PHEVs, successor to RMIs 1990s "Hypercar" concept. Plans Saturn Vue PHEV-10.

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