While the majority of features identified are currently available only across select vehicle models owing to high technology costs, they have significant potential through R&D, collaboration, and knowledge sharing to reach peak performance, adoption and penetration across multiple vehicle models.

—Frost & Sullivan Mobility Research Analyst Ajay Natteri Mangadu

Major automotive OEMs, suppliers, as well as small technology start-ups are expected to partner or collaborate with the aim of reducing the price point of top features, offering new business models such as connectivity through the cloud and data-based services to end users.

Select OEM and supplier activities and partnerships include:

• GM and Ford 10-speed transmission co-development;

• Honda NXS offering steer-by-wire;

• Technology companies such as Waymo, NVIDIA, and Baidu entering the automotive space to reduce road accidents through the development of autonomous software;

• GM acquiring Cruise Automation for autonomous technology development;

• Gentex and Delta ID collaboration to develop an iris scanner for vehicle authentication and security;

• Partnerships between Cisco and Hyundai for high-speed connectivity with SK Telecom, BMW, and Ericsson achieving 5G in car connectivity at over 100 mph;

• Bosch opening a new unit for electromobility, focusing on battery technology;

• Honda-Hitachi partnership to develop motors for EV;

• Mercedes-Benz, BMW, and Audi introducing top technologies, such as active lane change assist and gesture recognition; and

• Tesla setting industry standards in EV technology, in-car connectivity, and semi-autonomous driving technology.