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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Ignoring the briefly popular commercial electrics around at the turn of the last century, EVs have been experimental concepts or limited edition runs until relatively recently. During this same time GM created Saturn , a totally new brand, which arrived in 1990 with its own showrooms, advertising and vehicles. Sub-brand, the ID.4

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Perspective: A View Into the New GM

Green Car Congress

The Saturn version of the two-mode plug-in hybrid at the Milford Proving Grounds. Fritz Henderson, GM’s President and CEO: “ We had a couple of Audi and BMW customers sit in an Equinox and say ‘this vehicle should be priced well above what it is’—Chevrolet should blow people away for what they get for their money. ”. by Bill Cooke.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Audi Volkswagen-owned company exploring PHEVs Metroproject Quattro Sub-compact PHEV Concept Car shown October 2007; PHEV of A1 Sportback under consideration Bright Automotive For-profit spin off from Rocky Mountain Institute designing lightweight PHEVs, successor to RMIs 1990s "Hypercar" concept. Plans Saturn Vue PHEV-10.

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