KBB: Average new vehicle transaction price in US in December up 1.9% from November; EV ATP dropped 5.5% due to Tesla
Green Car Congress
JANUARY 12, 2023
The drop in pricing was driven by significant price cuts at Tesla, which commands more than 65% of the electric vehicle segment. Earlier in the year, Tesla was increasing prices, citing supply issues. Electric vehicles and luxury cars had incentives close to 6% of ATP, and both saw ATP decline in December as a result.
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