The production model will be based on the EQ show car—an 500-km (311-mile) range electric vehicle in the look of a sporty SUV Coupé—that was presented at the Mondial de l’Automobile 2016 in Paris in September. The product brand EQ is an elementary part of the corporate strategy for future mobility bundled under the term CASE. The four letters stand for the four strategic pillars Connected, Autonomous, Shared & Services and Electric Drive, which are connected intelligently.

Mercedes-Benz Cars aims to have more than 10 all-electric vehicles in its portfolio by 2025. The new electric vehicles can be built within the existing global production network with sites on four continents.

The product portfolio of the Bremen plant currently consists of ten different models. Next to vehicles with conventional combustion engines, plug-in hybrids of the C-Class and the GLC are also rolling off the production line. In addition, the GLC F-CELL—the a fuel-cell vehicle with plug-in technology—will be produced in Bremen. With the confirmation for the new Electro-SUV of the EQ brand, cars “made in Bremen“ will cover the entire range of intelligent drive technologies in the future.

The battery for the new electric vehicle will be developed by the Daimler subsidiary ACCUMOTIVE and produced in Kamenz (Saxony). The production is currently being expanded in the context of the corporate strategy CASE with an investment of €500 million (earlier post). With this, one of the largest and most modern battery factories in Europe will be built. In future, ACCUMOTIVE will produce lithium-ion batteries for all electrified vehicles of Mercedes-Benz and smart—including plug-in hybrids as well as fully electric vehicles.

On top of that, the site will produce batteries for stationary Mercedes-Benz energy storage units as well as 48-volt-systems. Daimler plans an overall investment of more than one billion euros in a global battery production compound.