How Carmakers Are Responding to the Plug-In Hybrid Opportunity
Tony Karrer Delicious EVdriven
APRIL 21, 2009
The electrification of the automobile is inevitable." When Lutz first proposed creating an electric car in 2003, the idea "bombed" inside GM, he says. "I This is different from anything Ive ever seen in my 40 years in the automobile industry." ( Detroit Free Press ). I got beaten down a number of times." This is unusual.
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