Maritz Research study finds 42% say fuel economy is extremely important in new vehicle purchase
Green Car Congress
JUNE 21, 2011
More than 40% of consumers view fuel economy as “extremely important” when considering a new vehicle purchase today, up 13.5% Thirty-seven percent of consumers say fuel economy will have the “greatest impact” on their next vehicle purchase. Forty-six percent of younger buyers (Millenials) say fuel economy is “extremely important” in the new vehicle purchase decision—the greatest percentage among all age groups.