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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Battery-gasoline hybrids go back more than 20 years to the first Toyota Prius, but real mainstream battery-only electric EVs are only in their second decade. This marketing choice by Ford is either a very bad idea (brand dilution) or a genius plan to move the pony car into the modern era. Not an H or D in sight. Fine with me.

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NC Transportation Center

Plug In Partners

I t's fair to say that the plug in hybrid ( watch video ) was born in California at UC Davis through the vision and tenacity of Andy Frank; but now, as the idea and the technology begins to mature and spread, another State and another University is joining the effort: Here's the story from Channel Nine news : N.C.

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Wall Street Report

Plug In Partners

Coalition Turns On to 'Plug-In Hybrids' Utilities, Localities, DaimlerChrysler Give Traction to Professor's Drive For High Mileage By JOHN J. He called his new configuration the "plug-in hybrid" because it allowed homeowners to recharge the car's batteries by plugging into an electrical outlet.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

About CalCars Plug-In Hybrids FAQ How to Get a PHEV Where PHEVs are Carmakers Say. Our PRIUS+ Project Photos PHEV Resources Global Warming Take Action News and Events Contact Us How Carmakers are Responding to the Plug-In Hybrid Opportunity If you ask, "have major auto-makers come around on PHEVs?",

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Electric-Car Fans Rally Around the Volt - Green Inc. Blog - NYTimes.com

Tony Karrer Delicious EVdriven

“Any new technology like the Chevy Volt takes time to become profitable,&# said Jay Friedland, the legislative director for Plug-In America , an electric-car advocacy group. is hoping to launch the Volt in late 2010 with a price tag of about $40,000. About $750 million is needed for near-term Volt development, according to the company.

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GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com

Tony Karrer Delicious EVdriven

It also offers eight hybrid models. "On some products, the costs, particularly in advanced technologies, are high," he said in a lengthy interview with Automotive News (free subscription required). "The Volt is a case study. And that means it doesnt necessarily pay the rent. It actually consumes rent when its launched."

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