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DEED advertising pays off

Electric Auto Association

We shared ideas on how to do that; personally, I read a book about marketing.” Ideas in hand, the chapter turned to fundraising to make them happen. “We In 2007, Atherton, who has a degree in electrical engineering, began modifying his Toyota Prius by installing a Hymotion L5 module in the back of the car.

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Toyota to test plug-in hybrid in China

Green Cars News

Japanese car manufacturer Toyota will put its Prius Plug-in Hybrid to the test in China. The idea behind the tests is that they will determine the adaptability and usefulness of [.].

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Consumers Want Plug-in Hybrids, Industry Survey Finds

Plugs and Cars

Simply put, as the first sentence of the article states, [W]hen consumers understand what plug-in hybrids are, they want them. Tags: ethanol plug-in hybrid flex-fuel. All that's needed, the survey discovered, is a dollop of education. Wonder why? The answer is contained in another part of the survey.

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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Battery-gasoline hybrids go back more than 20 years to the first Toyota Prius, but real mainstream battery-only electric EVs are only in their second decade. This marketing choice by Ford is either a very bad idea (brand dilution) or a genius plan to move the pony car into the modern era. Not an H or D in sight. Fine with me.

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Report: Toyota BEV And Two Prius Variants Coming In 2012

All Cars Electric

Next year will see several major automakers test the waters with their new electric offerings, with cars like the new Nissan Leaf, Chevrolet Volt and Toyota Prius Plug-in Hybrid all available by then.

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2021 Jeep Wrangler 4xe: The legendary SUV brand’s first plug-in hybrid

Charged EVs

The plug-in hybrid version of the Jeep Wrangler offers useful all-electric range and great electric torque—if drivers plug it in. The accelerating pace of electric vehicle launches has brought us to this: The first Jeep in the US to get a plug-in hybrid version is the legendary Wrangler. Default: hybrid, not EV.

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Road Test: 2021 Jeep Wrangler Unlimited Rubicon 4xe

Clean Fleet Report

A Very Trail-Ready Plug-in Hybrid. Jeep global CEO Christian Meunier closed out 2021 by announcing his brand’s goal of becoming the “zero emission freedom brand,” with the Jeep Wrangler 4xe plug-in hybrid (PHEV) as its first example. It’s a whole new world. This is exactly what the 2021 Jeep Wrangler 4xe has to offer.

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