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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Harley-Davidson Launches Stand-Alone Electric Bike Brand. Harley-Davidson, the legendary and revered American manufacturer of motorcycles, announced that it is establishing LiveWire as a separate electric motorcycle brand on July 8,2021, just in time for the first of nine outdoor International Motorcycle Shows. Not an H or D in sight.

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AMP to convert 3 Saturn VUEs to battery electric powertrains for DTE Energy

Green Car Congress

will convert three of DTE Energy’s fleet Saturn VUE SUVs to battery electric powertrains. AMP, a company engaged in the conversion of new vehicles to full battery-electric drive, unveiled its all-electric conversion of the GM Chevrolet Equinox earlier this year. AMP Holding Inc. Earlier post.) Earlier post.).

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Perspective: A View Into the New GM

Green Car Congress

The Saturn version of the two-mode plug-in hybrid at the Milford Proving Grounds. The Cadillac Converj extended-range electric vehicle Concept uses the Voltec platform. As part of the culling, GM has the option to re-badge vehicles from the non-core brands, such as the Pontiac G8, Opel Insignia and Saturn Vue. by Bill Cooke.

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Cash for Clunkers Buoys US Auto Sales; Hybrid Sales Up 31.8% for Monthly New Vehicle Share of 3.55%

Green Car Congress

Non-core brand sales declined when compared with June as Pontiac dipped 7%; Saturn was down 21%, and HUMMER and Saab declined 26%. Light truck sales were led by the RAV4 compact SUV with best-ever July sales of 15,912 units, up 32.5% GMC sales increased 8%, led by Sierra, Canyon and Yukon XL. Light truck sales were down 10.1%

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Plug-In Hybrids (or Plugin Hybrids)

Tony Karrer Delicious EVdriven

You can fill it up at the gas station, and you can plug it in to any 120-volt outlet. But when you do, your car essentially becomes an electric vehicle with a gas-tank backup. So youll have a cleaner, cheaper, quieter car for your local travel, and the gas tank is always there should you need to drive longer distances.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

GM has announced plans for public sales in 2010, and almost every carmaker now says it will sell PHEVs or highway-speed battery electric vehicles (BEVs) sometime after 2010. Shifted earlier focus to all-electric Focus in 2011 with Magna. Plans Saturn Vue PHEV-10. Aims to get Saturn Vue on road in 2010; no production goal.

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GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com

Tony Karrer Delicious EVdriven

The Volt is, and always has been, more than than an electric car. GM will leapfrog Toyota and Honda by providing an electric car to the masses by the end of next year. Ive found it facinating how car commercials changed the main MPG number they promoted before gas went over $4 a gallon as city miles.

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