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BCG study finds conventional automotive technologies have high CO2 reduction potential at lower cost; stiff competition for electric cars

Green Car Congress

EVs will likely account for approximately 8% of new car sales in Europe by 2020, supported by consumers’ higher willingness to pay for green technologies, the region’s high emissions standards, and high gasoline and diesel fuel taxes.

CO2 246
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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

Strategic Vision shared data that only a small portion of consumers in the US are “ truly green ”, which means the customer is willing to pay significantly more for a green vehicle. Truly Green Consumers. Even globally the number is relatively small: Region. United States. Western Europe.

Market 170