Ford 2017 trends report: disruption the status quo, “never more difficult” to find objective information
Green Car Congress
DECEMBER 25, 2016
For the past five years, Ford has issued an annual trend report exploring societal shifts expected to influence consumers and brands (e.g., earlier post ). The reports have focused on microtrends in consumer behavior; the fifth anniversary edition report— Looking Further with Ford: 2017 Trends —revisits three that surfaced in earlier reports, and highlights seven that are emerging.
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