March 28, 2024

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NITI Aayog launches ‘Shoonya’ Campaign to promote zero pollution delivery vehicles

NITI Aayog launches 'Shoonya' Campaign

NITI Aayog launches ‘Shoonya’ Campaign to promote zero pollution delivery vehicles

Over 30 e-commerce, OEMs, fleet aggregators, charging infrastructure companies join hands to deliver green as part of the campaign to clean up final-mile deliveries.

NITI Aayog with US-based RMI and RMI India’s support launched the ‘Shoonya’ Campaign an initiative to promote zero-pollution delivery vehicles by working with consumers and the industry. The campaign aims to accelerate the adoption of electric vehicles (EVs) in the urban deliveries segment and create consumer awareness about the benefits of zero-pollution delivery. Read further to know more about NITI Aayog launches ‘Shoonya’ Campaign.

NITI Aayog launches ‘Shoonya’ Campaign 

Industry stakeholders such as e-commerce companies, fleet aggregators, original equipment manufacturers (OEMs) and logistics companies have been scaling up their efforts towards final-mile delivery electrification. Initially, close to 30 companies including Mahindra Electric, Tata Motors, Zomato, Sun Mobility, Lightning Logistics, Big Basket, Bluedart, Hero Electric, and Swiggy among others attended the kick-off meeting chaired by Amitabh Kant, the CEO of NITI Aayog, to show their support for the campaign. Subsequently, additional industry players will be invited to join the initiative.

As part of the campaign, a corporate branding and certification programme is being launched to recognise and promote the industry’s efforts towards transitioning to EVs for final-mile deliveries. An online tracking platform will share the campaign’s impact through data such as vehicle kilometres electrified, carbon savings, criteria pollutant savings and other benefits from clean delivery vehicles.

NITI Aayog CEO Amitabh Kant

Highlighting the primary objective of the campaign, the NITI Aayog CEO Amitabh Kant said, “We will promote awareness about health, environmental and economic benefits of electric vehicles through the Shoonya campaign. I would urge e-commerce companies, auto manufacturers, and logistics fleet operators to acknowledge the opportunity to eliminate pollution from the urban freight sector. I am confident that our dynamic private sector will rise to the challenge of making Shoonya a great success.”

RMI Managing Director Clay Stranger

Commenting on the urgent need for adopting clean technologies, RMI Managing Director Clay Stranger said, “Transitioning to clean transportation is critical as India continues to move forward towards a sustainable and resilient future. Competitive economics and available technology support the full electrification of India’s urban deliver fleets on an accelerated timeline, which will create tailwinds for other market segments to follow.”

Urban freight vehicles account for 10 per cent of freight transportation-related CO2 emissions in India, and these emissions are expected to grow by 114 percent by 2030. EVs emit no tailpipe emissions, which can contribute immensely to improved air quality. Even when accounting for their manufacture, they emit 15-40 per cent less CO2 compared to their internal combustion engine counterparts and have lower operational costs. The central and the state governments have introduced policies to provide upfront incentives for EVs, which will lower the capital cost by a high margin.

Also, read related article: NITI Aayog releases handbook to guide EV charging infrastructure in India

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Mastered in Journalism and I am a dedicated writer for ElectricVehicles.in since 2018. I am an EV enthusiast. I love to write about electric vehicles, technology, startups, people, fashion, and trends. Through my writings, I love to contribute to my team's efforts to reduce the pollution levels in the world, especially from India.

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