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Porsche buys up majority share in high-tech electric bike company Greyp

Porsche is diving even deeper into the electric bicycle market with its announcement today that the company acquired a majority stake in Greyp Bikes.

Porsche has already been a minority stakeholder in Greyp, a Croatian electric bike company spun off by electric supercar manufacturer Rimac.

Porsche acquired 10% of Greyp back in 2018 at the same time that it invested in Rimac. Earlier this year Porsche expanded its position to a nearly 25% ownership stake in Rimac, and now has decided to go even further with Greyp.

The move was triggered when another company recently attempted to buy a controlling stake in Greyp and Porsche exercised its “right of first refusal” from its existing contact.

That saw Porsche step in instead and buy up a controlling stake. Greyp’s original founders and Rimac’s CEO Mate Rimac will remain minority owners.

The acquisition is expected to be finalized early next year.

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As Porsche AG deputy chairman of the executive board Lutz Meschke explained:

“Porsche is a pioneer of sustainable mobility and is consistently driving forward its e- mobility strategy. Our activities in the e-bike sector underline our consistent approach. Porsche has been a leading provider of plug-in hybrids for years, in 2019 we launched the first all-electric Porsche – the Taycan – and last year, one in three of the vehicles we delivered was fitted with an electric motor. Our ambitious goal is to have a CO2-neutral balance sheet across the entire value chain by 2030.”

Greyp Bikes’ premium products make an enticing target for Porsche, which has designed its own high-end electric bicycles.

Greyp is known for its tech-forward electric bicycles, which combine top-shelf bicycle components, high-tech connectivity, and novel proprietary carbon fiber frames to produce premium electric bicycles.

The company got its start with the high-powered G12 electric bike, which boasted a top speed of around 50 mph (80 km/h), and thus was more of an electric motorcycle with pedals.

In 2019, the company debuted its first carbon fiber, full-suspension electric mountain bike, the G6. We traveled to Croatia to test the bike out before its launch, and made full use of its connected design, built-in cameras, and powerful climbing ability.

The company followed up with the G5, a hardtail version of the bike.

This year Greyp added its T5 trekking e-bikes into the lineup, offering a more affordable model designed for both city commuting and trail riding.

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Porsche is no stranger to carbon fiber full-suspension electric bikes either.

Earlier this year the company unveiled two slick-looking electric bikes with signature Porsche styling.

The Porsche eBike Sport offered electric mountain bikers a premium entry to match the Porsche in their garages. For riders seeking more of a commuter-oriented alternative than a mountain bike, the Porsche eBike Cross used a similar frame yet with a road-friendly loadout.

Both bikes were powered by the Shimano EP8 electric motor, unveiled late last year.

As you may have guessed, Porsche’s e-bikes weren’t cheap. The Porsche eBike Sport was priced at $10,700, while the Porsche eBike Cross was slightly more affordable at $8,549.

The e-bikes were unveiled simultaneously with Porsche’s Taycan Cross Turismo performance electric car.

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Author

Avatar for Micah Toll Micah Toll

Micah Toll is a personal electric vehicle enthusiast, battery nerd, and author of the Amazon #1 bestselling books DIY Lithium Batteries, DIY Solar Power, The Ultimate DIY Ebike Guide and The Electric Bike Manifesto.

The e-bikes that make up Micah’s current daily drivers are the $999 Lectric XP 2.0, the $1,095 Ride1Up Roadster V2, the $1,199 Rad Power Bikes RadMission, and the $3,299 Priority Current. But it’s a pretty evolving list these days.

You can send Micah tips at Micah@electrek.co, or find him on Twitter, Instagram, or TikTok.