Perspective: A View Into the New GM
Green Car Congress
AUGUST 30, 2009
Fritz Henderson, GM’s President and CEO: “ We had a couple of Audi and BMW customers sit in an Equinox and say ‘this vehicle should be priced well above what it is’—Chevrolet should blow people away for what they get for their money. ”. Chevrolet is a global value leader. Buick will focus on North America and China.
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