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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. This behemoth will be super powerful and long range–and will be expensive too. I’m hoping for the latter. It’s certainly the opposite of what Harley-Davidson is doing. Is there a Right Way?

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Plans Saturn Vue PHEV-10. Aims to get Saturn Vue on road in 2010; no production goal. Honda Sees PHEVs as having "unnecessary fuel engine and fuel tank;" promises all-electrics "assuming we can come up with a really high-performing battery that we are working on currently." Plans Cadillac Converj, Opel Ampera, other versions.

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